Consumer Attitude and Intention Relationship for Fast Food

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Md Sazzad Mahmud
Md Sazzad Mahmud
2
Farhana Ahmed
Farhana Ahmed

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GJMBR Volume 21 Issue E3

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Consumer Attitude and Intention Relationship for Fast Food Banner
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The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitudes, perceptions, or preferences towards fast foods, particularly of interest are street foods. For achieving these objectives, a sample size of 150 consumers has been taken from the universities students and general people. A structured questionnaire gave to participants, and the information of this study is analyzed using SPSS. The findings of the study showed that people are very conscious about health, so consumers’ attitude towards health perception significantly influences street food consumption. The study concludes that young people think fast food is dangerous for human health. The significant value of price and hygiene factors are high, so it shows that people are not affected by these factors as sometimes people have to have street foods due to time scarcity.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Md Sazzad Mahmud. 2021. \u201cConsumer Attitude and Intention Relationship for Fast Food\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E3): .

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Consumer Attitudes Toward Fast Food Satisfaction.
Issue Cover
GJMBR Volume 21 Issue E3
Pg. 29- 34
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M39
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v1.2

Issue date

September 22, 2021

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English

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The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitudes, perceptions, or preferences towards fast foods, particularly of interest are street foods. For achieving these objectives, a sample size of 150 consumers has been taken from the universities students and general people. A structured questionnaire gave to participants, and the information of this study is analyzed using SPSS. The findings of the study showed that people are very conscious about health, so consumers’ attitude towards health perception significantly influences street food consumption. The study concludes that young people think fast food is dangerous for human health. The significant value of price and hygiene factors are high, so it shows that people are not affected by these factors as sometimes people have to have street foods due to time scarcity.

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Consumer Attitude and Intention Relationship for Fast Food

Md Sazzad Mahmud
Md Sazzad Mahmud
Farhana Ahmed
Farhana Ahmed

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