Consumer Behavior in Yogurt Purchase and Consumption

1
Irum Raza
Irum Raza

Send Message

To: Author

GJSFR Volume 20 Issue D5

Article Fingerprint

ReserarchID

1H876

Consumer Behavior in Yogurt Purchase and Consumption Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

In recent years, yogurt has become prevalent in diary fermented food in the market. The trend of yogurt consumption is gradually increasing with customer consciousness on a diet. In the present study, we investigate the yogurt purchase and consumption pattern of people who buy yogurt from PARC Agrotech Company Limited (PATCO) shop in the Nation Agriculture Research Center (NARC). A Chisquare test was applied to assess the yogurt buying and consumption patterns of NARC employees against the outsiders. Besides, the finding showed that out of 27 respondents 17 of them purchased yogurt for others, including friends and relatives. Above findings depicts the importance of yogurt to consumers. Mostly, yogurt was consumed by whole family members comprising of 12 NARC employees and nine outsiders. Yogurt was used throughout the year however; increase consumption of yogurt is observed in summer (67%) as compared to winters and at other times of the year almost (33%). The overall acceptance level of yogurt is high (72.73%) for consumers from outside in contrast with NARC employees (19%). Likewise, in terms of taste, flavor, appearance, price and packing size, most of the buyers outside NARC were highly satisfied with 54.5%, 54.5%, 72.73%, 72.73%, and 54.5% respectively. It is recommended to ensure an adequate supply of yogurt and an improvement in the packing be made.

17 Cites in Articles

References

  1. E Hlédik,E Lógó (2017). Product Experiences and Consumer Preferences Related to the Choice of Yogurt.
  2. Md. Hossain,M Fakruddin,M Islam (2012). Quality Comparison and Acceptability of Yoghurt with Different Fruit Juices.
  3. Ingrida Košičiarová,Ľudmila Nagyová,Mária Holienčinová (2017). Consumer Behaviour on Slovak Yoghurt and Fermented Milk Products Market.
  4. Michelle Mckinley (2005). The nutrition and health benefits of yoghurt.
  5. M Munzur,M Islam,S Akhter,M Islam (2004). Effect of Different Levels of Vegetable Oil for the Manufacture of Dahi from Skim Milk.
  6. T Pohijanheimo,M Sandell (2009). Explaining the liking for drinking yogurt: the role of sensory quality, food choice motives, health concern and product information.
  7. P Pomsanam,K Napompech,S Suwanmaneepong (2014). Factors driving Thai consumers' intention to purchase organic food.
  8. P Tait,P Rutherford,T Driver,X Li,C Saunders,P Dalziel (2018). Consumer insights and willingness to pay for attributes: New Zealand yogurt products in.
  9. E Wantasen,F Elly,N Santa (2017). Consumer's characteristics of yogurt in Manado, North Sulawesi - Indonesia.
  10. W Weerathilake,D Rasika,J Ruwanmali,M Munasinghe (2014). The evolution, processing, varieties and health benefits of yogurt.
  11. Budi Hartono,Nanang Febrianto (2012). A Study of The Consumer Profile of Fresh Chicken B2B in Jakarta Province (Case study of Processed Noodle Restaurants).
  12. (2003). Functional dairy products.
  13. J Anderson,S Gilliland (1999). Effect of fermented milk (yogurt) containing Lactobacillus acidophilus L1 on serum cholesterol in hypercholesterolemic humans.
  14. Klaus Grunert,Tino Bech-Larsen,Lone Bredahl (2000). Three issues in consumer quality perception and acceptance of dairy products.
  15. K Grunert,E Sørensen (1996). Perceived and actual key success factors: a study of the yoghurt market in Denmark, Germany and the United Kingdom.
  16. Ramesh Chandan,Kevin O'rell (2006). Manufacture of Various Types of Yogurt.
  17. F Yıldız (2010). Overview of yogurt and other fermented dairy products. Development and manufacture of yogurt and other functional dairy products.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Irum Raza. 2020. \u201cConsumer Behavior in Yogurt Purchase and Consumption\u201d. Global Journal of Science Frontier Research - D: Agriculture & Veterinary GJSFR-D Volume 20 (GJSFR Volume 20 Issue D5): .

Download Citation

Issue Cover
GJSFR Volume 20 Issue D5
Pg. 11- 17
Journal Specifications

Crossref Journal DOI 10.17406/GJSFR

Print ISSN 0975-5896

e-ISSN 2249-4626

Keywords
Classification
GJSFR-D Classification: FOR Code: 860299
Version of record

v1.2

Issue date

June 29, 2020

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 2329
Total Downloads: 1164
2026 Trends
Research Identity (RIN)
Related Research

Published Article

In recent years, yogurt has become prevalent in diary fermented food in the market. The trend of yogurt consumption is gradually increasing with customer consciousness on a diet. In the present study, we investigate the yogurt purchase and consumption pattern of people who buy yogurt from PARC Agrotech Company Limited (PATCO) shop in the Nation Agriculture Research Center (NARC). A Chisquare test was applied to assess the yogurt buying and consumption patterns of NARC employees against the outsiders. Besides, the finding showed that out of 27 respondents 17 of them purchased yogurt for others, including friends and relatives. Above findings depicts the importance of yogurt to consumers. Mostly, yogurt was consumed by whole family members comprising of 12 NARC employees and nine outsiders. Yogurt was used throughout the year however; increase consumption of yogurt is observed in summer (67%) as compared to winters and at other times of the year almost (33%). The overall acceptance level of yogurt is high (72.73%) for consumers from outside in contrast with NARC employees (19%). Likewise, in terms of taste, flavor, appearance, price and packing size, most of the buyers outside NARC were highly satisfied with 54.5%, 54.5%, 72.73%, 72.73%, and 54.5% respectively. It is recommended to ensure an adequate supply of yogurt and an improvement in the packing be made.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Consumer Behavior in Yogurt Purchase and Consumption

Irum Raza
Irum Raza

Research Journals