Consumer Behavioural Intentions toward Internet Marketing

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Sarabjot Singh
Sarabjot Singh
1 Government degree college

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This study demonstrates the adaptation of Unified Theory of acceptance and use of technology (UTAUT) to examine the factors that influence the intention to use internet marketing. This is a comparative study which compares the findings from the studies in Delhi and Chandigarh. This study is carried out by a self-administered questionnaire designed using established scales Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to analyse the data.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Sarabjot Singh. 2015. \u201cConsumer Behavioural Intentions toward Internet Marketing\u201d. Global Journal of Science Frontier Research - E: Marine Science GJSFR-E Volume 15 (GJSFR Volume 15 Issue E1): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJSFR

Print ISSN 0975-5896

e-ISSN 2249-4626

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GJSFR-E Classification: FOR Code: 150599
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v1.2

Issue date

April 3, 2015

Language

English

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This study demonstrates the adaptation of Unified Theory of acceptance and use of technology (UTAUT) to examine the factors that influence the intention to use internet marketing. This is a comparative study which compares the findings from the studies in Delhi and Chandigarh. This study is carried out by a self-administered questionnaire designed using established scales Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to analyse the data.

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Consumer Behavioural Intentions toward Internet Marketing

Sarabjot Singh
Sarabjot Singh Government degree college

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