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ReserarchID
WQ593
This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.
Dr. Abdul Munam Jamil Paracha. 1970. \u201cConsumer Preference Coca Cola versus Pepsi-Cola\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A12): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 109
Country: Pakistan
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Dr. Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan, Sohaib Ahmad (PhD/Dr. count: 1)
View Count (all-time): 148
Total Views (Real + Logic): 21153
Total Downloads (simulated): 11247
Publish Date: 1970 01, Thu
Monthly Totals (Real + Logic):
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This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.
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