Consumeras Behavior and Effectiveness of Social Media

Consumeras Behavior and Effectiveness of Social Media

Ghulam Rasool Madni

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University of Lahore

Consumeras Behavior and Effectiveness of Social Media

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Abstract

Consumers began using more online sources today, thanks to the rapid development of technology and communication channels. The most important of these tools are social media. Consumers access to the information they need about goods and services which will be awarded through social media dramatically. It is clear that now day, social media components are popular like Facebook and Twitter have got an attention to consumer markets. Therefore, this study is aimed to determine the effect of social media in our lives in recent years and to determine the effects of social networks on the purchasing behavior of consumers in Pakistan. This study consisted of a sample of 1,000 young consumers between the age group of 18-50 years using social media platforms having an account in any of the social networks. Questionnaire was used to get the data of the study. The results form collected data indicate that the social media has a significant impact on consumption behavior in Pakistan.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ghulam Rasool Madni. 2015. \u201cConsumeras Behavior and Effectiveness of Social Media\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8).

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GJMBR Volume 14 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Submission ReceivedDecember 10, 2013
Peer Review Double Blind
Handling Editor
Accepted January 4, 2014
Published January 15, 2014

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v1.2

Issue date

February 2, 2015

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Article Matrices

Total Score: 101

Country: Pakistan

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ghulam Rasool Madni (PhD/Dr. count: 0)

View Count (all-time): 157

Total Views (Real + Logic): 4293

Total Downloads (simulated): 2211

Publish Date: 2015 02, Mon

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Total Views: 4293

Total Downloads: 2211

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