Consumers’ Perception on Various Types of Advertising Media: The Case of  Bangladesh

Consumers’ Perception on Various Types of Advertising Media: The Case of Bangladesh

Mohammad Toufiqur Rahman

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Dr. Mohammad Masrurul Mowla

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Tanjina Pial

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to International Islamic University Chittagong

Consumers’ Perception on Various Types of Advertising Media: The Case of Bangladesh

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Abstract

This paper is an attempt to analyze the consumers’ perception of various types of advertising media and to know which media is preferred most regarding respondents’ age, gender, and occupation. A sample of 150 respondents from different areas of Chittagong city has been surveyed through a structured questionnaire from June to October 2018.Descriptive Statistics, reliability test, SPSS software has been used to analyze and results show that Interment was the first preferred media for all types of respondent and TV was the immediate choice. According to profession analysis, the newspaper has been preferred most by the business person (52.94%), and TV (50%) was the most favorite media for housewives. Media preferences also differ according to age; young has been addicted to the internet (65%) most whereas mid and aged people like TV (80%) and newspaper (20%) most. Regarding their perceptions to all types of media was positive but some negative perception has been found mostly on trust (mean value=3.15), and they don’t think that advertisements present a real picture (mean value= 3.18) of the product being advertised.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Mohammad Toufiqur Rahman. 2019. \u201cConsumers’ Perception on Various Types of Advertising Media: The Case of Bangladesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E1).

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GJMBR Volume 19 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 10, 2018
Peer Review Double Blind
Handling Editor
Accepted January 2, 2019
Published January 15, 2019

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Issue date

February 14, 2019

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Article Matrices

Total Score: 108

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mohammad Toufiqur Rahman, Dr. Mohammad Masrurul Mowla, Tanjina Pial (PhD/Dr. count: 1)

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Publish Date: 2019 02, Thu

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Total Views: 2867

Total Downloads: 1378

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