Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

Article ID

BWGLO

Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

Ridhwan-Un-Nissa Ansal University Gurgaon

DOI

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Abstract

Innovativeness is requirement for a long ran we can’t overlook the significance of either. This research work talks about that which where the major categories of products and services being advertised on social media during the period of this study. This further suggests with regards to the identification of the content which has been used to advertise the selected categories of products/services identified for the study on the selected social media website. Further the sixteen identified variables which are Message, Tag line, Brand Logo, Images, Celebrity, Offers/Discounts, Colour, Text, Customer Reviews, Jingles, Audio, Video, Product Information, Product Comparison, Price information, Call To Action and there relation with the selected social media websites and categories of products and services selected for the research study has been studied in detail

Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

Authors

Ridhwan-Un-Nissa Ansal University Gurgaon

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How to Cite

Ridhwan-Un-Nissa. 1970. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 16 Issue E5
Pg. -

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Classification

GJMBR-E Classification: JEL Code: M37

Keywords

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Article Matrices

Total Score: 100

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: (PhD/Dr. count: 0)

View Count (all-time): 110

Total Views (Real + Logic): 21158

Total Downloads (simulated): 11052

Publish Date: 1970 01, Thu

Monthly Totals (Real + Logic):

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Total Views: 21158

Total Downloads: 11052

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