Corporate Management: A Comparison of Chinese & Indian IT firms perceived Equity

Corporate Management: A Comparison of Chinese & Indian IT firms perceived Equity

Hu Haibin * §

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Limkokwing University of Creative Technology

Corporate Management: A Comparison of Chinese & Indian IT firms perceived Equity

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Abstract

Digitalization has increased awareness of the students. Access of Clients to the data and information has also improved in the era of transformative marketing. Because of these developments, Corporate Management of every firm is always struggling to differentiate themselves from revelries. Two neighbors in Asia China and India are continually positioning themselves in the market to show themselves as leaders in corporate world. Corporate Managements are continually looking for a competitive edge. In this study based on Aker and Keller Customer Based brand equity model the authors have designed on a survey and got responses of 111 China and 86 Indian Finance students regarding IT sector corporate management. After data collection and Analysis using structure equation modelling, the frame work was validated. The paper concludes that Perceived quality and image are the most important variables in brand equity.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Hu Haibin Haibin. . "Corporate Management: A Comparison of Chinese & Indian IT firms perceived Equity". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 21 (GJMBR Volume 21 Issue A4).

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GJMBR Volume 21 Issue A4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification JEL Code: M10

Peer Review Double Blind
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Version of record

v1.2

Issue date

May 24, 2021

Language

English

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Article Matrices

Total Score: 147

Country: Malaysia

Subject: Global Journal of Management and Business Research

Authors: (PhD/Dr. count: 0)

View Count (all-time): 306

Total Views (Real + Logic): 139186

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Publish Date: 2010 01, Fri

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Total Views: 139K

Total Downloads: 673

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