Cultural Interactivity in the Digital Age
The essay addresses mediated communication in a context of technological convergence that has reorganized the logic of production and transmission of symbolic content worldwide. To do this, it focuses on the cultural dimension of participation that audiences have today, particularly on their ability to interact and the implications this has for the media industry and our society. This is particularly sensitive in the midst of a global pandemic, where long-term personal relationships that are important to our well-being are lost or modified. It describes some conceptual approaches that deserve some attention due to their relevance to the debate and their daily manifestation in social life. Finally, it warns of certain risks, particularly associated with some principles that may be threatened in this process of rearranging the media ecosystem.
