Cultural Tourism in Mauritius From Rhetoric to Reality

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Dr. Santosh Kumar Pudaruth
Dr. Santosh Kumar Pudaruth
1 Mahatma Gandhi Institute

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This conceptual paper builds on the assertion that, though there is a dire need to revisit the traditional tourist attractions of Mauritius in order to increase earnings, offset seasonality of beach tourism and boost up competitiveness and attractiveness of the destination, not much headway has been made to diversify the country’s tourism sector through the development of cultural tourism. It is proven that this type of tourism not only attracts high-spending visitors to a host country, but also helps consolidate its arts and culture sector. Albeit the fact that there has been a rich rhetoric as regards the necessity for a convergence of arts and culture and tourism in Mauritius, very few concrete actions have been undertaken so far. Based on a combination of theories of marketing and psychology, the author under takes a review of the relevant literature, enumerates the main rhetoric pertaining to cultural tourism in Mauritius, as stated in the official documents of the country, and, through critical thinking and reflective analysis, puts forth a conceptual model and some action-oriented proposals on how cultural tourism could be realised concretely in this country together with their justifications. The author also brushes over the main obstacles that could be impeding this kind of tourism.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Dr. Santosh Kumar Pudaruth. 2018. \u201cCultural Tourism in Mauritius From Rhetoric to Reality\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 18 (GJHSS Volume 18 Issue C3): .

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-C Classification: FOR Code: 200299
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May 21, 2018

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This conceptual paper builds on the assertion that, though there is a dire need to revisit the traditional tourist attractions of Mauritius in order to increase earnings, offset seasonality of beach tourism and boost up competitiveness and attractiveness of the destination, not much headway has been made to diversify the country’s tourism sector through the development of cultural tourism. It is proven that this type of tourism not only attracts high-spending visitors to a host country, but also helps consolidate its arts and culture sector. Albeit the fact that there has been a rich rhetoric as regards the necessity for a convergence of arts and culture and tourism in Mauritius, very few concrete actions have been undertaken so far. Based on a combination of theories of marketing and psychology, the author under takes a review of the relevant literature, enumerates the main rhetoric pertaining to cultural tourism in Mauritius, as stated in the official documents of the country, and, through critical thinking and reflective analysis, puts forth a conceptual model and some action-oriented proposals on how cultural tourism could be realised concretely in this country together with their justifications. The author also brushes over the main obstacles that could be impeding this kind of tourism.

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Cultural Tourism in Mauritius From Rhetoric to Reality

Dr. Santosh Kumar Pudaruth
Dr. Santosh Kumar Pudaruth Mahatma Gandhi Institute

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