Customer base Strategies

Onwudiwe Uju Jovita Ph.D; Agwamba Adolphus Chibuzor Ph.D; Ugwuegbu Charles Onyemachi M.sc; Opara Darlington Osondu M.sc

Customer base Strategies

Onwudiwe Uju Jovita Ph.D * §

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Agwamba Adolphus Chibuzor Ph.D §

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Ugwuegbu Charles Onyemachi M.sc §

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Opara Darlington Osondu M.sc §

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§ Imo State University

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Abstract

Growing and sustaining the customer base of an organization is always a challenge to firms’ especially in an industry that is highly competitive and where the cost of brand switching is relatively low. For an organization to adopt any strategy, the need to scan its environment will be necessary to avoid making a strategic blonder that is capable of causing an organization it’s live as a corporate entity. The objective of the study is to identify and discuss strategies an organization can adopt in growing and sustaining its market share in a given industry. These strategies include; innovation strategy, market segmentation strategy, market expansion strategy, 80/20 business strategy, and customer relationship retention strategies. The study was supported by an empirical study on Customer Retention Practices on Firm Performance.

References

16 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Onwudiwe Uju Jovita Ph.D, Agwamba Adolphus Chibuzor Ph.D, Ugwuegbu Charles Onyemachi M.sc, Opara Darlington Osondu M.sc. 2018. "Customer base Strategies". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 18 (GJMBR Volume 18 Issue A13).

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GJMBR Volume 18 Issue A13

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: M19

Submission ReceivedDecember 7, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published December 31, 2018

Version of record

v1.2

Issue date

December 31, 2018

Language

English

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Article Matrices

Total Score: 104

Country: Nigeria

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Onwudiwe Uju Jovita Ph.D, Agwamba Adolphus Chibuzor Ph.D, Ugwuegbu Charles Onyemachi M.sc, Opara Darlington Osondu M.sc (PhD/Dr. count: 0)

View Count (all-time): 349

Total Views (Real + Logic): 1058

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Publish Date: 2018 01, Mon

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Total Views: 1.1K

Total Downloads: 67

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