Customer Decision for Choosing a Restaurant: A Study on Khulna City

Customer Decision for Choosing a Restaurant: A Study on Khulna City

Anup Kumar Mandal

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Patuakhali Science and Technology University

Customer Decision for Choosing a Restaurant: A Study on Khulna City

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Abstract

People are eating outside the home that impacts the restaurant industry of Khulna city in Bangladesh. The objectives of this study are to determine the important factors that influence customer’s decision before dining at a restaurant. In this study, a simple random sampling method is used to select 100 respondents who are eating in different restaurants in Khulna city. Correlation and regression is used to test the hypotheses. After analyzing the result, all the hypotheses have been found supportive, representing the fact that most of the variables are significantly related to each other. Thus the resulting outline that the customers have not only focuses on the food quality of the restaurant but also focus on the restaurant environment, special facilities before eating at a restaurant. The study found a significant relationship between customer decision for choosing a restaurant with quick seat arrangement, restaurant environment, menu variety, waiter service, and service of other employee. So the restaurant management should focus on the factors which bring more customers to the restaurant. If the restaurant industry can ensure the best service, it will help them to gain more growth.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Anup Kumar Mandal. 2021. \u201cCustomer Decision for Choosing a Restaurant: A Study on Khulna City\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E3).

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GJMBR Volume 21 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: A14

Submission ReceivedFebruary 6, 2021
Peer Review Double Blind
Handling Editor
Accepted March 1, 2021
Published March 15, 2021

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v1.2

Issue date

September 22, 2021

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