Customer Perception Towards Brand: A Study on aPatanjalia

Rupali Khanna

Customer Perception Towards Brand: A Study on aPatanjalia

Rupali Khanna * §

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§ Chandigarh University

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Abstract

Introduction-The ever changing marketing scenario and heightened competition over the globe has amplified the role of brand at unparalleled level. Every person is a consumer of different brands at the same time. The choice and usage of a particular brand by the consumer over the time is affected by the quality benefits offered by the brand especially when it comes to brand of eatables and cosmetics. Consumer satisfaction is derived when he compares the actual performance of the product with the performance he expected out of the usage. Philip Kotler (2008) observed that satisfaction is a person’s feelings of pressure or disappointment resulting from product’s perceived performance (outcome) in relation to his or her expectations. If the perceived benefits turned out to be almost same as expected, customer is highly satisfied and that is how the company achieves loyalty of the customer towards the products.

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5 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Rupali Khanna. 2015. "Customer Perception Towards Brand: A Study on aPatanjalia". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E9).

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GJMBR Volume 15 Issue E9

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 11, 2015
Peer Review Double Blind
Handling Editor
Accepted February 28, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

November 28, 2015

Language

English

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Article Matrices

Total Score: 148

Country: India

Subject: Global Journal of Management and Business Research

Authors: Rupali Khanna (PhD/Dr. count: 0)

View Count (all-time): 367

Total Views (Real + Logic): 1505

Total Downloads (simulated): 63

Publish Date: 2015 03, Sun

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Total Views: 1.5K

Total Downloads: 63

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