Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Rajeev Kumar

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Dr. Anil Mittal

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α Kurukshetra University

Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

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Abstract

In recent time, we have witnessed that the World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. This poses some serious questions about the survival, growth and maintaining the sustainable development. The tempo of development for the Indian banking industry has been remarkable over the past decade. Indian banking industry has been striving hard to gain Business Excellence through Technology Based Banking Services (TBBS) from the use of computerisation in early 90’s to Ru-pay card in 2013. Even, India has witnessed the rapid growth of ATMs and use of other tools of E-banking (RBI, 2013).

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Rajeev Kumar. 2015. \u201cCustomer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .

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GJMBR Volume 15 Issue E5
Pg. 39- 45

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M39

Submission ReceivedFebruary 8, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published March 15, 2015

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v1.2

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June 1, 2015

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Rajeev Kumar, Dr. Anil Mittal (PhD/Dr. count: 1)

View Count (all-time): 162

Total Views (Real + Logic): 4191

Total Downloads (simulated): 2167

Publish Date: 2015 06, Mon

Monthly Totals (Real + Logic):

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Total Views: 4191

Total Downloads: 2167

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