Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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This paper focused on consumer ethnocentrism and purchase intention of home-grown wheat flour among commercial bakers in Nigeria. Despite the improved wheat flour production in Nigeria recently, the majority of wheat flour consumers (commercial bakers) still prefer the foreign-grown wheat flour to the home-grown wheat flour. This preference may not be unconnected to distrust for locally made products in terms of quality. This has raised a germane question of how does ethnocentrism could influence purchase intention of home-grown wheat flour among commercial bakers in Nigeria. In order to fill this gap in literature, this study examined the nexus among consumer ethnocentrism and purchase intention of home-grown wheat flour in Nigeria. Survey research design was adopted and the unit of analysis comprised all registered commercial bakers in Anambra state, Nigeria. Purposive sampling technique was employed and questionnaire was the research instrument.
Udoka Otika. 2019. \u201cCustomers Ethnocentrism and Purchase Intention of Local Wheat Flour: A Study of Bakers in Anambra State, Nigeria\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E6): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 103
Country: Nigeria
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Udoka Otika, Ejiofor Happiness Uloma, Anayo D. Nkamnebe, (PhD/Dr. count: 0)
View Count (all-time): 116
Total Views (Real + Logic): 2406
Total Downloads (simulated): 1232
Publish Date: 2019 11, Thu
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Neural Networks and Rules-based Systems used to Find Rational and
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This paper focused on consumer ethnocentrism and purchase intention of home-grown wheat flour among commercial bakers in Nigeria. Despite the improved wheat flour production in Nigeria recently, the majority of wheat flour consumers (commercial bakers) still prefer the foreign-grown wheat flour to the home-grown wheat flour. This preference may not be unconnected to distrust for locally made products in terms of quality. This has raised a germane question of how does ethnocentrism could influence purchase intention of home-grown wheat flour among commercial bakers in Nigeria. In order to fill this gap in literature, this study examined the nexus among consumer ethnocentrism and purchase intention of home-grown wheat flour in Nigeria. Survey research design was adopted and the unit of analysis comprised all registered commercial bakers in Anambra state, Nigeria. Purposive sampling technique was employed and questionnaire was the research instrument.
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