Customers Loyalty Increase as Effective Tool of Sale Promotion

Margarita Isoraite

Customers Loyalty Increase as Effective Tool of Sale Promotion

Margarita Isoraite *

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MBR3N437

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Abstract

In the global world the competition in the business sector motivates the companies to pursue the goal of increasing the competitive advantage and keeping the constant growth. Marketing professionals state that a modern company has to create and support a long-term relationship with its buyers. This relationship will safeguard the company from losing its market share and the kept loyal buyers will also increase the revenue as keeping the old buyers is a lot cheaper than attracting the new ones. After the literature analysis it is clear that the definition of the loyalty is unambiguous despite the research that lasted over three decades. The academicians state that the definiton of loyalty is separated into three groups. The newest one states that the loyal buyer is the one who buys certain goods or services repeatedly and recommends the mentioned to the friends or colleagues. A loyal buyer is also tied to the company through a long-term relationship. Most buyers would like to have a better service quality. Second biggest desire is the price. The third criteria is cash registers without any queues. The fourth group desires a better parking lot. All in all, these criterias suggest that the buyer wants an easier, faster and more comfortable buying experience.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Margarita Isoraite. 2015. "Customers Loyalty Increase as Effective Tool of Sale Promotion". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 26 (E6)).

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GJMBR Volume 15 Issue 26 (E6)

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

JEL Code M31

M37

M30

Submission ReceivedFebruary 3, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published June 15, 2015

Version of record

v1.2

Issue date

June 15, 2015

Language

English

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Article Matrices

Total Score: 178

Country: United Kingdom

Subject: Global Journal of Management and Business Research

Authors: Margarita Isoraite (PhD/Dr. count: 0)

View Count (all-time): 113

Total Views (Real + Logic): 873

Total Downloads (simulated): 78

Publish Date: 2015 06, Mon

Monthly Totals (Real + Logic):

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Total Views: 873

Total Downloads: 78

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