Customers’ Perception towards Online Shopping in Jordan

Customers’ Perception towards Online Shopping in Jordan

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Dr. Atalla Fahed Al-Serhan

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Customers’ Perception towards Online Shopping in Jordan

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Abstract

Online shopping is gaining popularity across the globe, thanks to the speedily advancing and easily accessible internet that allowed online marts to transcend the traditional methods of trading. A highly challenging lifestyle is convincing consumers to adopt online shopping as a substitute to traditional retailing to save time and money. Therefore, this study was conducted to examine the perception of customers towards online shopping in Jordan. The research conducted an online survey of 400 customers who bought online products. Trust, convenience, price, customer service, product varieties, and website design were used as the variables on which the customers’ perception towards online shopping was examined. Simple linear regression was used as the statistical tool for data analysis. The results highlighted that a significant and positive relationship exists between selected variables and customer’s perception towards online shopping. However, selling online is not a cake walk.

References

14 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

dr._atalla_fahed_al-serhan. 2021. \u201cCustomers’ Perception towards Online Shopping in Jordan\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E1).

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GJMBR Volume 21 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 12, 2021
Peer Review Double Blind
Handling Editor
Accepted March 1, 2021
Published March 15, 2021

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v1.2

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March 1, 2021

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