Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh

Nashid Bintey Hayder

Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh

Nashid Bintey Hayder * §

Contact

§ Institute of Business Administration (IBA), Jahangir...

Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh

Article Fingerprint

ReserarchID

MBR51O94

Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

Advertising plays a vital role in any country. Quality of the product offered by this sector is crucial for survival and for the economy. This study aims at determining the deceptive advertising provided by different skin care products in Bangladesh. It takes into account the purchasing behavior is difference between male and female students. A sample of 80 undergraduate students was taken from the Jahangirnagar University, Savar-1342, Dhaka, Bangladesh. The results show that deceptive advertising has most impact on consumer buying behavior through deception. There are some laws but not in practice to ensure consumer right and protect them from any deception in Bangladesh. Also there is no specific and strict program code and advertising code like our neighboring country India.

References

35 Cites in Article

Reference Format

(2007). THE CODE OF ADVERTISING SELF-REGULATION.
Craig Anderson (1983). Abstract and concrete data in the perseverance of social theories: When weak data lead to unshakeable beliefs.
R Baumhart (1961). Guide to Legislation on Restrictive Business Practices.
Howard Beales,Richard Craswell,Steven Salop (1981). The Efficient Regulation of Consumer Information.
Fred Beard (2003). College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences.
J Bettman (1979). An Information-Processing Theory of Consumer Choice.
H Boyd,O Walker,J Mullins,J-C Larre´ Che´ (2002). Marketing Management, A Strategic Decision-Making Approach.
F Brassington,S Pettitt (2003). Principles of Marketing.
S Brenner,E Molander (1977). Is the ethics of business changing.
Raymond Burke,Wayne Desarbo,Richard Oliver,Thomas Robertson (1988). Deception by Implication: An Experimental Investigation.
J Calfee,J Ringold (1998). Consumer skepticism of advertising: What do the polls Show?.
Chung-Chuan Yang (2000). Taiwanese students' attitudes towards and beliefs about advertising.
S Dibb,L Simkin,W Pride,O Ferrell (2001). Marketing Information System (Dibb, Simkin and Ferrell, 2000).
Fred Beard (2003). College Student Attitudes toward Advertising's Ethical, Economic, and Social Consequences.
L Goessl (2010). How deceptive advertising hurts businesses.
Thomas Haller (1974). What Students Think of Advertising.
S Heyman (2010). What makes an advertisement deceptive?.
D Jobber (2001). Principles and Practice of Marketing, David Jobber. McGRAW-HILL Book Company Europe, 1995, 745 pages, ISBN: 0-07707-935-3.
G Katona (1964). The mass consumption society.
K Khattak,A Khan (2009). General Attitude of College Students Towards Consequences and Impact of Television Advertising in Pakistan.
P Kotler (2003). Marketing Management.
P Kotler,G Armstrong (2001). Principles of Marketing, The European Edition, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong Prentice Hall, ISBN 0-13-165903-0, 1996.
R Langley (2010). How deceptive advertising hurts businesses.
Ernest Larkin (1977). A Factor Analysis of College Student Attitudes Towards Advertising.
Matthew Nagler (1993). Rather Bait Than Switch: Deceptive Advertising with Bounded Consumer Rationality.
J Nunnally (1978). Psychometric Theory.
Stephanie O'donohoe (1995). Attitudes to Advertising: A Review of British and American Research.
M Penny,Gene Simpson,Robert Brown,I Wilding (1998). The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables.
R Pollay,B Mittal (1993). Here' s the beef: factors, determinants and segments in consumer criticism of advertising.
R Rettie,H Robinson,B Jenner (2001). Does Internet Advertising Alienate Users?.
Charles Sandage,Lackenby John (1980). Student attitudes toward advertising: institution vs. instrument.
Peter Suber (2006). Correcting the false Wikipedia story.
A Wilson (2010). How deceptive advertising hurts businesses.
P Wright (1986). Schemer Schema: Consumers' Intuitive Theories about Marketers' Influence Tactics.
P Zhang (2000). The Effect of Animation on Information Seeking Performance on the World Wide Web: Securing Attention or Interfering with Primary Tasks.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nashid Bintey Hayder. 2017. "Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 17 (GJMBR Volume 17 Issue E2).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 17 Issue E2

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 12, 2016
Peer Review Double Blind
Handling Editor
Accepted January 3, 2017
Published January 15, 2017

Version of record

v1.2

Issue date

October 15, 2017

Language

English

Order Article Reprint

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 148

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Nashid Bintey Hayder (PhD/Dr. count: 0)

View Count (all-time): 335

Total Views (Real + Logic): 1176

Total Downloads (simulated): 82

Publish Date: 2017 01, Sun

Monthly Totals (Real + Logic):

Month 1: 45 views
Month 2: 28 views
Month 3: 32 views
Month 4: 50 views
Month 5: 65 views
Month 6: 44 views
Month 7: 36 views
Month 8: 59 views
Month 9: 38 views
Month 10: 27 views
Month 11: 44 views
Month 12: 29 views
Month 13: 30 views
Month 14: 32 views
Month 15: 20 views
Month 16: 37 views
Month 17: 17 views
Month 18: 22 views
Month 19: 38 views
Month 20: 31 views
Month 21: 22 views
Month 22: 22 views
Month 23: 29 views
Month 24: 40 views
Month 25: 28 views
Month 26: 28 views
Month 27: 36 views
Month 28: 42 views
Month 29: 13 views
Month 30: 44 views
Month 31: 29 views
Month 32: 38 views
Month 33: 18 views
Month 34: 28 views
Month 35: 26 views
Month 36: 31 views
Month 37: 32 views
Month 38: 32 views
Month 39: 32 views
Month 40: 18 views
Month 41: 26 views
Month 42: 33 views
Month 43: 45 views
Month 44: 17 views
Month 45: 26 views
Month 46: 11 views
Month 47: 42 views
Month 48: 29 views
Month 49: 39 views
Month 50: 47 views
Month 51: 26 views
Month 52: 15 views
Month 53: 44 views
Month 54: 37 views
Month 55: 45 views
Month 56: 25 views
Month 57: 36 views
Month 58: 47 views
Month 59: 27 views
Month 60: 40 views
Month 61: 27 views
Month 62: 39 views
Month 63: 22 views
Month 64: 36 views
Month 65: 43 views
Month 66: 21 views
Month 67: 35 views
Month 68: 22 views
Month 69: 21 views
Month 70: 39 views
Month 71: 18 views
Month 72: 22 views
Month 73: 18 views
Month 74: 21 views
Month 75: 22 views
Month 76: 36 views
Month 77: 25 views
Month 78: 22 views
Month 79: 30 views
Month 80: 18 views
Month 81: 29 views
Month 82: 19 views
Month 83: 44 views
Month 84: 31 views
Month 85: 30 views
Month 86: 26 views
Month 87: 31 views
Month 88: 31 views
Month 89: 39 views
Month 90: 29 views
Month 91: 31 views
Month 92: 25 views
Month 93: 18 views
Month 94: 27 views
Month 95: 47 views
Month 96: 43 views
Month 97: 28 views
Month 98: 34 views
Month 99: 38 views
Month 100: 17 views
Month 101: 30 views
Month 102: 48 views
Month 103: 34 views
Month 104: 45 views
Month 105: 23 views
Month 106: 20 views
Month 107: 22 views
Month 108: 15 views
Month 109: 36 views
Month 110: 13 views
Month 111: 27 views
Month 112: 23 views
Month 113: 32 views
Month 114: 46 views
Month 115: 40 views
Month 116: 22 views
Month 117: 34 views

Total Views: 1.2K

Total Downloads: 82

All Trends