Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh

Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh

Nashid Bintey Hayder

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Jahangirnagar University

Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh

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Abstract

Advertising plays a vital role in any country. Quality of the product offered by this sector is crucial for survival and for the economy. This study aims at determining the deceptive advertising provided by different skin care products in Bangladesh. It takes into account the purchasing behavior is difference between male and female students. A sample of 80 undergraduate students was taken from the Jahangirnagar University, Savar-1342, Dhaka, Bangladesh. The results show that deceptive advertising has most impact on consumer buying behavior through deception. There are some laws but not in practice to ensure consumer right and protect them from any deception in Bangladesh. Also there is no specific and strict program code and advertising code like our neighboring country India.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Nashid Bintey Hayder. 2017. \u201cDeceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 17 (GJMBR Volume 17 Issue E2).

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GJMBR Volume 17 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 12, 2016
Peer Review Double Blind
Handling Editor
Accepted January 3, 2017
Published January 15, 2017

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v1.2

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October 15, 2017

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Article Matrices

Total Score: 101

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Nashid Bintey Hayder (PhD/Dr. count: 0)

View Count (all-time): 195

Total Views (Real + Logic): 3369

Total Downloads (simulated): 1667

Publish Date: 2017 10, Sun

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Total Views: 3369

Total Downloads: 1667

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