Abstract
In Bangladesh growing environmental consciousness has caused a substantial shift in the green product market during the past few years. Today’s consumers are “thinking green” and are prepared to pay more for ecologically friendly goods. Impulse buying is one of the many diverse purchasing habits that consumers have. An impulse purchase or buy is any unplanned purchase made by a consumer.
In Bangladesh growing environmental consciousness has caused a substantial shift in the green product market during the past few years. Today’s consumers are “thinking green” and are prepared to pay more for ecologically friendly goods. Impulse buying is one of the many diverse purchasing habits that consumers have. An impulse purchase or buy is any unplanned purchase made by a consumer.
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Takrima Jannat. 2026. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E3): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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