Determinants of Consumer’s Intention to Use Mobile Banking Services in Bangladesh

1
Israt Jahan
Israt Jahan
2
Tapas Bala
Tapas Bala
3
Kamrul Hasan Bhuiyan
Kamrul Hasan Bhuiyan
1 Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh

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Mobile banking is known as one of the latest as well as promising application of mobile commerce with great mobility and flexibility for the completion of financial transactions with the help of mobile communication devices. In today’s perspective, electronic banking, internet banking and mobile banking are considered as the buzzword as 4.5 billion mobile cellular subscriptions worldwide is estimated and mobile network has the capability to instantaneously offer mobile banking to 61% of total population. For both developed and developing countries the increase of adoption rate in Mobile banking shows the strong potential rate of growth. In today’s perspective adoption decision of consumers may be influenced by several factors. A quantitative approach has been taken to measure the determinants and anticipate their correlation through convenient sampling by the statistical analysis of ANOVA and Regression Analysis. The authors have also gone through seven hypothesis test. For this paper six major determinates have been explored in order to understand the consumer’s adoption process.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Israt Jahan. 2020. \u201cDeterminants of Consumer’s Intention to Use Mobile Banking Services in Bangladesh\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A4): .

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GJMBR Volume 20 Issue A4
Pg. 31- 44
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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February 29, 2020

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Mobile banking is known as one of the latest as well as promising application of mobile commerce with great mobility and flexibility for the completion of financial transactions with the help of mobile communication devices. In today’s perspective, electronic banking, internet banking and mobile banking are considered as the buzzword as 4.5 billion mobile cellular subscriptions worldwide is estimated and mobile network has the capability to instantaneously offer mobile banking to 61% of total population. For both developed and developing countries the increase of adoption rate in Mobile banking shows the strong potential rate of growth. In today’s perspective adoption decision of consumers may be influenced by several factors. A quantitative approach has been taken to measure the determinants and anticipate their correlation through convenient sampling by the statistical analysis of ANOVA and Regression Analysis. The authors have also gone through seven hypothesis test. For this paper six major determinates have been explored in order to understand the consumer’s adoption process.

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Determinants of Consumer’s Intention to Use Mobile Banking Services in Bangladesh

Israt Jahan
Israt Jahan Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Bangladesh
Tapas Bala
Tapas Bala
Kamrul Hasan Bhuiyan
Kamrul Hasan Bhuiyan

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