Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Nwauwa Linus Onyeka Ezealaji

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Adenegan Kemisola O.

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Olorunsomo S.O.

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University of Ibadan

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

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Abstract

Households need surplus output to meet both consumption requirements and market demand. To achieve this, households intuitively produce enough quantities of crops to satisfy these. Only a small proportion of the total output is taken to the more lucrative (but distant) urban markets for sale. This study aimed at analyzing the factors determining smallholder cassava farmer’s market orientation. Household survey was conducted with a total of one hundred respondents. Descriptive Statistics was used in describing the socio-economic status of farmer households in the study area and Tobit model to identify factors that influenced market orientation.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nwauwa Linus Onyeka Ezealaji. 2013. \u201cDeterminants of Market Orientation among Smallholders Cassava Farmers in Nigeria\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 13 (GJMBR Volume 13 Issue B6): .

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GJMBR Volume 13 Issue B6
Pg. 57- 66

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

cassava commercialization market orienta-tion tobit model and nigeria

Submission ReceivedDecember 12, 2012
Peer Review Double Blind
Handling Editor
Accepted December 31, 2012
Published January 15, 2013

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v1.2

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December 20, 2013

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Article Matrices

Total Score: 103

Country: Nigeria

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Adenegan Kemisola O., Olorunsomo S.O., Nwauwa Linus Onyeka Ezealaji (PhD/Dr. count: 0)

View Count (all-time): 172

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Total Downloads (simulated): 2296

Publish Date: 2013 12, Fri

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Total Views: 4694

Total Downloads: 2296

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