Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Nwauwa Linus Onyeka Ezealaji; Adenegan Kemisola O.

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Nwauwa Linus Onyeka Ezealaji * §

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Adenegan Kemisola O.

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University of Ibadan, Ibadan, Nigeria

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

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Abstract

Households need surplus output to meet both consumption requirements and market demand. To achieve this, households intuitively produce enough quantities of crops to satisfy these. Only a small proportion of the total output is taken to the more lucrative (but distant) urban markets for sale. This study aimed at analyzing the factors determining smallholder cassava farmer’s market orientation. Household survey was conducted with a total of one hundred respondents. Descriptive Statistics was used in describing the socio-economic status of farmer households in the study area and Tobit model to identify factors that influenced market orientation.

References

19 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nwauwa Linus Onyeka Ezealaji, Adenegan Kemisola O.. 2013. "Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria". Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 13 (GJMBR Volume 13 Issue B6).

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GJMBR Volume 13 Issue B6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

cassava commercialization market orienta-tion tobit model and nigeria

Classification

GJMBR-B Classification JEL Code: Q12

Submission ReceivedDecember 12, 2012
Peer Review Double Blind
Handling Editor
Accepted December 31, 2012
Published January 15, 2013

Version of record

v1.2

Issue date

December 20, 2013

Language

English

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Article Matrices

Total Score: 150

Country: Nigeria

Subject: Global Journal of Management and Business Research

Authors: Adenegan Kemisola O., Olorunsomo S.O., Nwauwa Linus Onyeka Ezealaji (PhD/Dr. count: 0)

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Publish Date: 2013 01, Tue

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Total Views: 2.2K

Total Downloads: 165

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