Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Kemisola Adenegan; S. Olorunsomo; Nwauwa Ezealaji

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

Nwauwa Linus Onyeka Ezealaji §

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Kemisola O. Adenegan ‡

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S. O. Olorunsomo ‡

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§ University of Ibadan, Ibadan, Nigeria

‡ Department of Agricultural Economics, University of ...

Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria

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Abstract

Households need surplus output to meet both consumption requirements and market demand. To achieve this, households intuitively produce enough quantities of crops to satisfy these. Only a small proportion of the total output is taken to the more lucrative (but distant) urban markets for sale. This study aimed at analyzing the factors determining smallholder cassava farmer‟s market orientation. Household survey was conducted with a total of one hundred respondents. Descriptive Statistics was used in describing the socio-economic status of farmer households in the study area and Tobit model to identify factors that influenced market orientation. Result revealed that majority of the respondents were male (74%) and had a mean farming experience of 22 years, the average age was 49 years with an average household size of 5. An average of 4.87 acres of land was owned by the farmers while 1.33 acres was allocated to cassava production in the last growing season. Results obtained from econometric analysis revealed that, age (p

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nwauwa Linus Onyeka Ezealaji, Kemisola O. Adenegan, S. O. Olorunsomo. 2013. "Determinants of Market Orientation among Smallholders Cassava Farmers in Nigeria". Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 13 (GJMBR Volume 13 Issue 33 (B6)).

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GJMBR Volume 13 Issue 33 (B6)

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

cassava commercialization Market orientation tobit model and nigeria

Classification

GJMBR-B Classification JEL Code: Q12

Submission ReceivedDecember 12, 2012
Peer Review Double Blind
Handling Editor
Accepted December 31, 2012
Published September 26, 2013

Version of record

v1.2

Issue date

September 26, 2013

Language

English

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Article Matrices

Total Score: 103

Country: Nigeria

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Adenegan Kemisola O., Olorunsomo S.O., Nwauwa Linus Onyeka Ezealaji (PhD/Dr. count: 0)

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Publish Date: 2013 09, Fri

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