Determinants of Mobile Phone Demand among University Students

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A.M.Priyangani Adikari
A.M.Priyangani Adikari
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A.M. Priyangani Adikari
A.M. Priyangani Adikari
α Rajarata University of Sri Lanka

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Determinants of Mobile Phone Demand among University Students

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Abstract

This study examines the determinants of mobile phone among the university students special reference to Rajarata University of Sri Lanka. The sample is selected by using stratified sampling method. The data collected through 10 mixtures of open and closed questions. The study used mainly primary date but secondary data too used in books and internet sources. This research is hypotheses that monthly income is the most effective factor for university students’ demand on mobile phone and phone’s facility is positively affect to mobile phone demand. Results of the study reveals that there is a possitive and significant relationship between mobile phone demand and income levels among university students and facilities provided by the phone is not possitively affects on mobile phone demand . However, the study suggested that a country level study in this regard will be more helpful for mobile phone producers and their marketing strategies.

References

10 Cites in Article
  1. I Ahmed,F Qazi (2011). Mobile Phone Adoption and Consumption Patterns of University Students in Pakistan.
  2. H Bauer,T Reichardt,S Barnes,M Neumann (2005). Driving Consumer Acceptance of Mobile Marketing: The Theoretical Framework and Empirical Study.
  3. S Chakraborty (2006). Mobile phone usage patterns amongst university students: A comparative study between India and USA.
  4. A Endre (2009). Mobile phone usage and device selection of university students.
  5. D James,J Drennan (2005). Exploring Addictive Consumption of Mobile Phone Technology.
  6. D Khurana,S Mahajan (2011). A use of cell phones and market segmentation in consumer of Delhi.
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  8. F Ongondo,I Williams (2011). Greening academia: Use and disposal of mobile phones among university students.
  9. F Richards,J Van Belle (2006). Determinants of 3G Mobile Video Adoption by the South African Mobile Consumer.
  10. A Selian (2004). mobile phones and youth.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

A.M.Priyangani Adikari. 2013. \u201cDeterminants of Mobile Phone Demand among University Students\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 13 (GJHSS Volume 13 Issue E5): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Version of record

v1.2

Issue date

December 25, 2013

Language
en
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This study examines the determinants of mobile phone among the university students special reference to Rajarata University of Sri Lanka. The sample is selected by using stratified sampling method. The data collected through 10 mixtures of open and closed questions. The study used mainly primary date but secondary data too used in books and internet sources. This research is hypotheses that monthly income is the most effective factor for university students’ demand on mobile phone and phone’s facility is positively affect to mobile phone demand. Results of the study reveals that there is a possitive and significant relationship between mobile phone demand and income levels among university students and facilities provided by the phone is not possitively affects on mobile phone demand . However, the study suggested that a country level study in this regard will be more helpful for mobile phone producers and their marketing strategies.

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Determinants of Mobile Phone Demand among University Students

A.M. Priyangani Adikari
A.M. Priyangani Adikari

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