Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Ethiopian Airlines is one of the most successful organizations in Ethiopia; however, there is virtually no formidable data on determinants of relationship marketing. Therefore, the objective of this study is to assess the determinants of relationship marketing on overall relationship quality of Ethiopian Airlines. The study employed both quantitative and qualitative study approaches. Both domestic and international flight clients, who fly Ethiopian during the study periods, were respondents for the five Likert scale survey questionnaire. Semi-structured key informant interview was also conducted with employees of the organization. As the theory predicts, this study also confirms that conflict handling is the first strong contributor followed by commitment, communication, and trust. In addition to this, descriptive and interview results show that the airline relationship quality is good; sociable; and show good hospitality. While the airline is generally successful in maintaining quality relationship with its clients, certain problems such as poor conflict handling, unequal customer treatment, and delays in informing flight schedule changes require attention.
Adanech Gedefaw. 2014. \u201cDeterminants of Relationship Marketing: The Case of Ethiopian Airlines\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E3): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 71
Country: Ethiopia
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Adanech Gedefaw (PhD/Dr. count: 0)
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Publish Date: 2014 06, Mon
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Ethiopian Airlines is one of the most successful organizations in Ethiopia; however, there is virtually no formidable data on determinants of relationship marketing. Therefore, the objective of this study is to assess the determinants of relationship marketing on overall relationship quality of Ethiopian Airlines. The study employed both quantitative and qualitative study approaches. Both domestic and international flight clients, who fly Ethiopian during the study periods, were respondents for the five Likert scale survey questionnaire. Semi-structured key informant interview was also conducted with employees of the organization. As the theory predicts, this study also confirms that conflict handling is the first strong contributor followed by commitment, communication, and trust. In addition to this, descriptive and interview results show that the airline relationship quality is good; sociable; and show good hospitality. While the airline is generally successful in maintaining quality relationship with its clients, certain problems such as poor conflict handling, unequal customer treatment, and delays in informing flight schedule changes require attention.
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