1. (2004). AMA Definition of Marketing. AMA Definition of Marketing
2. Richard Bagozzi (1974). Marketing as an Organized Behavioral System of Exchange. Journal of Marketing, 38(4), 77.
3. Richard Bagozzi (1975). Marketing as Exchange. Journal of Marketing, 39(4), 32-39.
4. R Bagozzi (1975). Social Exchange in Marketing. Journal of the Academy of Marketing Science, 3, 314-327.
5. R Bagozzi (1977). Is All Social Exchange In Marketing? A Reply. Journal of the Academy of Marketing Science, 5, 315-325.
6. R Bagozzi (1978). Marketing as Exchange: A Theory of Transactions in the Marketplace. American Behavioral Scientist, 21, 535-556.
7. R Bagozzi (1979). Toward A Formal Theory of Marketing Exchanges. Conceptual and Theoretical Developments in Marketing, 431-447.
8. R Bagozzi (1986). Principles of Marketing Management. Principles of Marketing Management
9. N Borden (1964). The Concept of the Marketing Mix. J. of Advertising Research, 2, 7-12.
10. J Carlzon (1987). Putting the Customer First: The Key to Service Strategy. Services Marketing: Text, Cases And Readings, 424-432.
11. K Clancy,P Krieg (2000). Counter-Intuitive Marketing: Achieve Great Results using Uncommon Sense. Counter-Intuitive Marketing: Achieve Great Results using Uncommon Sense
12. G Day (1990). Market Driven Strategy: Processes for Creating Value. Market Driven Strategy: Processes for Creating Value
13. G Day (1992). Marketing's Contribution to the Strategy Dialogue. Journal of the Academy of Marketing Science, 20(4), 323-329.
14. George Day (1994). The Capabilities of Market-Driven Organizations. Journal of Marketing, 58(4), 37-52.
15. George Day (1994). Continuous Learning about Markets. California Management Review, 36(4), 9-31.
16. G Day (1995). Advantageous Alliances. Journal of the Academy of Marketing Science, 23(4), 297-300.
17. Betsey Stevenson,Justin Wolfers (1996). Marriage and Divorce: Changes and Their Driving Forces. Federal Reserve Bank of San Francisco, Working Paper Series, 1.000-40.000.
18. G Day (1999). The Market Driven Organizations: Understanding, Attracting, and Keeping Valuable Customer. The Market Driven Organizations: Understanding, Attracting, and Keeping Valuable Customer
19. G Day (2000). Capabilities For Forging Customer Relationships. Marketing Science Institute, Report Summary, 1-33.
20. G Day (2000). Aproximación conceptual de la movilidad en Bogotá:. Del transporte a la movilidad urbana en Bogotá, 72-97.
21. G Day,Ch Van Den Bulte (2002). Superiority in Customer Relationship Management: Consequences for Competitive Advantage and Performance. Marketing Science Institute, Report Summary, 02(123), 1-41.
22. George Day,Robin Wensley (1983). Marketing Theory with a Strategic Orientation. Journal of Marketing, 47(4), 79-89.
23. G Day,R Wensley (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, 52, 1-20.
24. George Day,Jerry Wind (1980). From the Editor. Journal of Marketing, 44(2), 7-8.
25. A Frey (1961). Advertising. Advertising
26. C Garcés,J (1992). Enseñanza de la economía política. La enseñanza de la economía política en la Universidad Nacional de Colombia, Bogotá (1934-1945)
27. C Garcés,J (1993). El Papel de la Investigación de Mercados. Publicado en Revista Merca-Ideas, 1, 1-8.
28. C Garcés,J (1994). Metodología para el desarrollo de Plan Estratégico de Marketing-PEM, material de clase de los cursos Marketing Estratégico y Marketing Operativo. Dialectical Model of Marketing versus Trends and Fashions, 29
29. C Garcés,J (2003). El Marketing: un paradigma balbuceando, en un capitalismo mutando…. Expo-academia
30. ; Bogotá,Lorenz (2005). Unknown Title. Publicado por Revista Poliantea, 3(1), 32-71.
31. C Garcés,J (2007). Primer taller cluster RSE FOMIN-BID. Marketing y Responsabilidad Social Empresarial (RSE)
32. Dolly Aristizábal García,Alba Álvarez Ramírez,Vanessa Ángel,Hugo Granada (2007). Factores de riesgo en infección por virus del papiloma humano Tipo 16 en mucosa oral sana de pacientes atendidos en una institución odontológica de Santiago de Cali. Patógenos de importancia clínica. Investigaciones recientes en el Valle del Cauca, 8, 63-92.
33. C Garcés,J (2008). Reflexiones sobre el marketing y la ciencia. Ponencia, 1er. Congreso de Psicología del Consumidor
34. C Garcés,J (2010). A LA BÚSQUEDA DE DESCIFRAR AL CONSUMIDOR. El Perfilamiento del consumidor, 25-52.
35. Aimee Rodríguez Viño,Claudia Gutiérrez Ramos (2012). La inversión extranjera, una necesidad en Cuba para la producción de carne de pollo. Diagnóstico FACIL Empresarial, Finanzas, Auditoria, Contabilidad, Impuestos, Legal, 41-51.
36. Mabelin Armenteros Amaya,Clara Columbié Santana,Adianez Taboada Zamora (2012). INTERNACIONALIZACIÓN DE LA EDUCACIÓN SUPERIOR EN CUBA. CONTRIBUCIÓN DEL PROYECTO FORGEC. Revista de Educación Superior en América Latina, 6-9.
37. C Garcés,J (2012). En equilibrio no hay crisis: crítica a los supuestos neoclásicos. Revista Finanzas y Política Económica, 4(1), 83-111.
38. Ildefonso Grande (1992). Dirección de Marketing: fundamentos y software de aplicaciones. Dirección de Marketing: fundamentos y software de aplicaciones
39. C Grönroos (1983). Innovative Marketing Strategies and Organization Structures for Services Firms, en Lovelock. Services Marketing: Text, Cases and Readings, 433-448.
40. Christian Grönroos (1989). Defining Marketing: A Market‐Oriented Approach. European Journal of Marketing, 23(1), 52-60.
41. C Grönroos (1990). Service management and marketing: managing the moments of truth in service competition. Choice Reviews Online, 27(11), 27-6416-27-6416.
42. C Grönroos (1995). Relationship Marketing: The Strategy Continuum. Journal of the Academy of Marketing Science, 23(4), 252-254.
43. Nishant Kumar,Fredrik Nordin (1987). SUSTAINING RELATIONSHIPS WITH CLIENTS IN KNOWLEDGE-INTENSIVE SERVICES CASE : INDIAN KNOWLEDGE-INTENSIVE FIRMS. Global marketing conference proceeding, 21-24.
44. E Gummesson (1991). Marketing Orientation Revisited. The Crucial Role of the Part-Time Marketer. European Journal of Marketing, 25(2), 60-75.
45. Shelby Hunt (1976). The Nature and Scope of Marketing. Journal of Marketing, 40(3), 17-28.
46. S Hunt (1977). Colorado Ski and Winter Recreation Statistics, 1977. Charles R. Goeldner and Sally Courtney. Business Research Division, University of Colorado, Boulder, Colorado 80309. 1977. 124p. $20. Journal of Travel Research, 16(3), 38-38.
47. Shelby Hunt (1978). A General Paradigm of Marketing: In Support of the '3-Dichotomies Model'. Journal of Marketing, 42(2), 107.
48. Shelby Hunt (1983). General Theories and the Fundamental Explananda of Marketing. Journal of Marketing, 47(4), 9-17.
49. S Hunt (1983). Marketing Theory: The Philosophy of Marketing Science. Marketing Theory: The Philosophy of Marketing Science
50. S Hunt (1991). Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
51. Shelby Hunt (1994). On Rethinking Marketing: Our Discipline, Our Practice, Our Methods. European Journal of Marketing, 28(3), 13-25.
52. J Keynes (1936). La Teoría General de la Ocupación, el Interés y el Dinero. Marketing Management
53. Philip Kotler (1972). A Generic Concept of Marketing. Journal of Marketing, 36(2), 46-54.
54. P Kotler (1962). Dialectical Model of Marketing versus Trends and Fashions 54. traducida de la primera edición en inglés Principles of Marketing
55. Philip Kotler (2001). Philip Kotler: some of my adventures in marketing. Journal of Historical Research in Marketing, 9(2), 203-208.
56. P Kotler (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Journal of Consumer Marketing, 21(4), 285-286.
57. P Kotler (2005). Preguntas más frecuentes. Preguntas más frecuentes sobre marketing
58. P Kotler,D Jain,S .; Y Maesincee (2002). ¿Cómo se da la renovación?. Luz del Mundo, 163-170.
59. J.-J Lambin (1987). Strategic Marketing Management, Jean-Jacques Lambin. McGraw-Hill, 1997 ISBN : 0-07-709227-9. Décisions Marketing, N° 11(2), 101h-106h.
60. W Lazer,E Kelley (1962). Managerial Marketing, Perspectives and Viewpoints.
61. K Marx (1867). El Capital. Crítica de la Economía Política Clásica. El Capital. Crítica de la Economía Política Clásica
62. E Mccarthy (1960). Basic Marketing: A Managerial Approach. Basic Marketing: A Managerial Approach
63. Michael Porter (1979). The Structure within Industries and Companies' Performance. The Review of Economics and Statistics, 61(2), 214.
64. M Porter (1982). Estrategia Competitiva. Técnicas para el Análisis de los Sectores Industriales y de la Competencia
65. M Porter (1990). Ventaja Competitiva: crear y mantener un desempeño superior. Ventaja Competitiva: crear y mantener un desempeño superior
66. A Ries,J Trout (1990). Posicionamiento: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia. Posicionamiento: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia, 1
67. J Robinson (1959). Ensayos de economía poskeynesiana. Ensayos de economía poskeynesiana
68. J Sallenave (1995). FUNCIONES DE LA GERENCIA. Teoría General de la Administración, 247-258.
69. W Stanton (1964). Fundamentals of Marketing. Fundamentals of Marketing
70. Frederick Webster (1981). Top Management's Concerns about Marketing: Issues for the 1980's. Journal of Marketing, 45(3), 9-16.
71. Frederick Webster (1988). The rediscovery of the marketing concept. Business Horizons, 31(3), 29-39.
72. Frederick Webster (1992). The Changing Role of Marketing in the Corporation. Journal of Marketing, 56(4), 1-17.
73. F Webster (1994). Market-Driven Management: Using the new marketing concept to create a customer-oriented company. Market-Driven Management: Using the new marketing concept to create a customer-oriented company