Digital Economy and Communication Technologies : Methods and Mechanisms of Promotion through E-Commerce and E-marketing

Digital Economy and Communication Technologies : Methods and Mechanisms of Promotion through E-Commerce and E-marketing

Foued Sabbagh

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University of Sousse

Digital Economy and Communication Technologies : Methods and Mechanisms of Promotion through E-Commerce and E-marketing

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Abstract

This paper focuses on the methods and the mechanisms of e-commerce and e-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of e-commerce and e-marketing. Thus, the digital globalization opens the horizon of technological development and accelerates the growth of the use of modern techniques through the innovation of the digital economy in our daily lives. In addition, the modernization of companies in the field of electronic marketing and electronic commerce has a direct impact on the strategic relationship between internet users, information, technology and business. In this sense, my theoretical study determines methods and mechanisms of promotion through electronic commerce and electronic marketing during the revolution of the digital economy and the technologies of modern and social communication.

References

10 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Foued Sabbagh. 2018. \u201cDigital Economy and Communication Technologies : Methods and Mechanisms of Promotion through E-Commerce and E-marketing\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 18 (GJMBR Volume 18 Issue B4).

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GJMBR Volume 18 Issue B4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-B Classification JEL Code: L81

Submission ReceivedDecember 14, 2017
Peer Review Double Blind
Handling Editor
Accepted January 2, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

June 15, 2018

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Article Matrices

Total Score: 101

Country: Tunisia

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Foued Sabbagh (PhD/Dr. count: 0)

View Count (all-time): 190

Total Views (Real + Logic): 3184

Total Downloads (simulated): 1547

Publish Date: 2018 06, Fri

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Total Views: 3184

Total Downloads: 1547

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