Digital Supply Chain Management: A Study on Bangladeshi Fashion and Accessories Industry’s E-retailers.

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Nabila Jesmin
Nabila Jesmin
2
Najmus Sakib
Najmus Sakib
3
Redwan Ahmed
Redwan Ahmed

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GJMBR Volume 23 Issue E3

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This study aims to examine the challenges faced by e-retailers in the Bangladeshi fashion and accessories industry’s supply chain and explore the potential benefits of integrating digital supply chain management systems. The study addresses the gap in understanding the obstacles hindering the growth of e-commerce within the fashion and accessories sector in Bangladesh and the potential solutions to improve supply chain efficiency. Qualitative research methods were employed, involving interviews with 55 e-retailers and thematic analysis to assess the data. The research reveals sourcing challenges and lengthy lead times as significant barriers in the industry. It also highlights the positive impact of digital supply chain systems on delivery efficiency, with a low adoption rate among e-retailers. The findings suggest that by implementing integrated information-sharing systems within the supply chain could revolutionize the e-commerce fashion and accessories industry in Bangladesh, improving responsiveness and reducing lead times. However, overcoming e-retailers’ reluctance to adopt these systems remains a challenge.

Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Nabila Jesmin. 2026. \u201cDigital Supply Chain Management: A Study on Bangladeshi Fashion and Accessories Industry’s E-retailers.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 23 (GJMBR Volume 23 Issue E3): .

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Alt text only: Digital supply chain management study on Bangladesh fashion & accessories industry.
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GJMBR Volume 23 Issue E3
Pg. 23- 27
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: FOR Code: 1503
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v1.2

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January 3, 2024

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English

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This study aims to examine the challenges faced by e-retailers in the Bangladeshi fashion and accessories industry’s supply chain and explore the potential benefits of integrating digital supply chain management systems. The study addresses the gap in understanding the obstacles hindering the growth of e-commerce within the fashion and accessories sector in Bangladesh and the potential solutions to improve supply chain efficiency. Qualitative research methods were employed, involving interviews with 55 e-retailers and thematic analysis to assess the data. The research reveals sourcing challenges and lengthy lead times as significant barriers in the industry. It also highlights the positive impact of digital supply chain systems on delivery efficiency, with a low adoption rate among e-retailers. The findings suggest that by implementing integrated information-sharing systems within the supply chain could revolutionize the e-commerce fashion and accessories industry in Bangladesh, improving responsiveness and reducing lead times. However, overcoming e-retailers’ reluctance to adopt these systems remains a challenge.

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Digital Supply Chain Management: A Study on Bangladeshi Fashion and Accessories Industry’s E-retailers.

Nabila Jesmin
Nabila Jesmin
Najmus Sakib
Najmus Sakib
Redwan Ahmed
Redwan Ahmed

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