Digitalized Marketing Environment of Bangladesh

1
Mahbub Ullah Miyan
Mahbub Ullah Miyan
2
Md. Nuruzzaman
Md. Nuruzzaman
3
Arbia Binte Chowdhury
Arbia Binte Chowdhury
1 IUBAT University

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GJMBR Volume 16 Issue E5

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Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trends in our busy corporate life and its impact has fallen in our country. This paper refers the challenges for the digital marketing of online shopping; or ecommerce or m-commerce. Also describe the present status of digital marketing and their impacts on the socio-economic development of the country. To sustain in today’s fast economy online shopping need excellent marketing mix to grow, introduce into consumers perception. Research will focus on as a bird eye view of constraints of marketing of this sector such as people’s perception, lack of efficient user, high price of electronics commodities.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Mahbub Ullah Miyan. 2016. \u201cDigitalized Marketing Environment of Bangladesh\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5): .

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GJMBR Volume 16 Issue E5
Pg. 51- 55
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
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v1.2

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December 8, 2016

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English

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Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trends in our busy corporate life and its impact has fallen in our country. This paper refers the challenges for the digital marketing of online shopping; or ecommerce or m-commerce. Also describe the present status of digital marketing and their impacts on the socio-economic development of the country. To sustain in today’s fast economy online shopping need excellent marketing mix to grow, introduce into consumers perception. Research will focus on as a bird eye view of constraints of marketing of this sector such as people’s perception, lack of efficient user, high price of electronics commodities.

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Digitalized Marketing Environment of Bangladesh

Mahbub Ullah Miyan
Mahbub Ullah Miyan IUBAT University
Md. Nuruzzaman
Md. Nuruzzaman
Arbia Binte Chowdhury
Arbia Binte Chowdhury

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