Digitalized Marketing Environment of Bangladesh

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Digitalized Marketing Environment of Bangladesh

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Abstract

Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trends in our busy corporate life and its impact has fallen in our country. This paper refers the challenges for the digital marketing of online shopping; or ecommerce or m-commerce. Also describe the present status of digital marketing and their impacts on the socio-economic development of the country. To sustain in today’s fast economy online shopping need excellent marketing mix to grow, introduce into consumers perception. Research will focus on as a bird eye view of constraints of marketing of this sector such as people’s perception, lack of efficient user, high price of electronics commodities.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Mahbub Ullah Miyan, Md. Nuruzzaman, Arbia Binte Chowdhury. 2016. "Digitalized Marketing Environment of Bangladesh". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: M31
Version of record

v1.2

Issue date
December 8, 2016

Language
English
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Digitalized Marketing Environment of Bangladesh

Mahbub Miyan
Mahbub Miyan IUBAT University
Md. Nuruzzaman
Md. Nuruzzaman
Arbia Chowdhury
Arbia Chowdhury