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Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trends in our busy corporate life and its impact has fallen in our country. This paper refers the challenges for the digital marketing of online shopping; or ecommerce or m-commerce. Also describe the present status of digital marketing and their impacts on the socio-economic development of the country. To sustain in today’s fast economy online shopping need excellent marketing mix to grow, introduce into consumers perception. Research will focus on as a bird eye view of constraints of marketing of this sector such as people’s perception, lack of efficient user, high price of electronics commodities.
Mahbub Ullah Miyan, Md. Nuruzzaman, Arbia Binte Chowdhury. 2016. "Digitalized Marketing Environment of Bangladesh". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
v1.2
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Total Score: 150
Country: Bangladesh
Subject: Global Journal of Management and Business Research
Authors: Mahbub Ullah Miyan, Md. Nuruzzaman, Arbia Binte Chowdhury (PhD/Dr. count: 0)
View Count (all-time): 346
Total Views (Real + Logic): 1380
Total Downloads (simulated): 108
Publish Date: 2016 01, Fri
Monthly Totals (Real + Logic):
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