Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?

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Muddassar Sarfraz
Muddassar Sarfraz
1 Hohai University

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Corporate Social Responsibility is key issue and under debate in the recent business world. In the developing countries, companies have to face serious consequences regarding implementation of Corporate Social Responsibility. Research on this topic is mostly done in developed countries. The first purpose of this study is to investigate “Does consumers consider CSR” and second part of this study focuses on Pakistan telecom industry analysis”. According to literature reviews from previous studies, it is proven that role of corporate social respon-sibility play vital role in the organization’s success. It was important to explore that does CSR have same role in telecom industry of Pakistan?

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Muddassar Sarfraz. 2014. \u201cDo Consumers Consider CSR, A Case of Cellular Companies in Pakistan?\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A6): .

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GJMBR Volume 14 Issue A6
Pg. 31- 34
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

Issue date

September 13, 2014

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English

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Corporate Social Responsibility is key issue and under debate in the recent business world. In the developing countries, companies have to face serious consequences regarding implementation of Corporate Social Responsibility. Research on this topic is mostly done in developed countries. The first purpose of this study is to investigate “Does consumers consider CSR” and second part of this study focuses on Pakistan telecom industry analysis”. According to literature reviews from previous studies, it is proven that role of corporate social respon-sibility play vital role in the organization’s success. It was important to explore that does CSR have same role in telecom industry of Pakistan?

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Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?

Muddassar Sarfraz
Muddassar Sarfraz Hohai University

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