Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?

Muddassar Sarfraz

Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?

Muddassar Sarfraz * §

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Chongqing University

Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?

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MBRW7354

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Abstract

Corporate Social Responsibility is key issue and under debate in the recent business world. In the developing countries, companies have to face serious consequences regarding implementation of Corporate Social Responsibility. Research on this topic is mostly done in developed countries. The first purpose of this study is to investigate “Does consumers consider CSR” and second part of this study focuses on Pakistan telecom industry analysis”. According to literature reviews from previous studies, it is proven that role of corporate social respon-sibility play vital role in the organization’s success. It was important to explore that does CSR have same role in telecom industry of Pakistan?

References

10 Cites in Article

Reference Format

James Roberts (1996). Will the real socially responsible consumer please step forward?.
Françoise Simon (1995). Global corporate philanthropy: a strategic framework.
M Clarkson (1995). A stakeholder framework for analyzing and evaluating corporate Social perfor-mance.
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Lois Mohr,Deborah Webb,Katherine Harris (2001). Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior.
E Riddleberger,J Hittner (2009). Corporate social responsibility: Much more talk than action.
Todd Green,John Peloza (2011). How does corporate social responsibility create value for consumers?.
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Donna Wood (1991). Corporate Social Performance Revisited.
Michael Jensen (2002). Value Maximization, Stakeholder Theory, and the Corporate Objective Function.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Muddassar Sarfraz. 2014. "Do Consumers Consider CSR, A Case of Cellular Companies in Pakistan?". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 14 (GJMBR Volume 14 Issue A6).

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GJMBR Volume 14 Issue A6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

consumer retention Corporate Social Responsibility CSR Pakistan telecom industry

Classification

GJMBR-A Classification JEL Code: N30

Submission ReceivedDecember 15, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

September 13, 2014

Language

English

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Article Matrices

Total Score: 178

Country: China

Subject: Global Journal of Management and Business Research

Authors: Muddassar Sarfraz (PhD/Dr. count: 0)

View Count (all-time): 327

Total Views (Real + Logic): 1104

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Publish Date: 2014 01, Wed

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Total Views: 1.1K

Total Downloads: 58

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