Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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The service industry has always more challenging and competitive because customers are constantly demanding more services for less money. This has shifted organizations strategic plans and goals towards customer orientation and satisfaction. The importance of retaining existing customers and expanding business is paramount. Hence, efforts are laid by all the firms towards maintaining sound relationship with customers. This process is known as CRM. Customer Relationship Management or CRM is a customer oriented strategy for creating, maintaining and expanding customer relationships. It is a roadmap that identifies how a company can meet and exceed its customers’ needs. Taking this into cognizance, the present research has been conducted to examine the impact of customer relationship management practices on customer satisfaction as well as on customer loyalty in selected Jordanian banks. Data has been collected through structured questionnaires from 442 customers and analyzed with the application of multiple regression.
dr._atalla_fahed_al-serhan. 2020. \u201cDoes Customer Relationship Management Affects Customer Satisfaction? Analysis of Findings from Jordanian Commercial Banks\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E4): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 106
Country: Unknown
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Dr. Atalla Fahed Al-Serhan (PhD/Dr. count: 1)
View Count (all-time): 147
Total Views (Real + Logic): 2166
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Publish Date: 2020 08, Sat
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Neural Networks and Rules-based Systems used to Find Rational and
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The service industry has always more challenging and competitive because customers are constantly demanding more services for less money. This has shifted organizations strategic plans and goals towards customer orientation and satisfaction. The importance of retaining existing customers and expanding business is paramount. Hence, efforts are laid by all the firms towards maintaining sound relationship with customers. This process is known as CRM. Customer Relationship Management or CRM is a customer oriented strategy for creating, maintaining and expanding customer relationships. It is a roadmap that identifies how a company can meet and exceed its customers’ needs. Taking this into cognizance, the present research has been conducted to examine the impact of customer relationship management practices on customer satisfaction as well as on customer loyalty in selected Jordanian banks. Data has been collected through structured questionnaires from 442 customers and analyzed with the application of multiple regression.
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