Does Gender Play a Role in online Consumer Behavior?

Does Gender Play a Role in online Consumer Behavior?

Pei Ling Lim

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Rashad Yazdanifard

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1 HELP College of Arts and Technology

GJMBR Volume 14 Issue E7

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Electronic commerce (online shopping) is increasing in popularity nowadays due to the popularity of computer usage and the prevalence of internet. Electronic commerce can produce numerous benefits to both sellers and consumers. Hence, the study of online consumer behavior can generate a better online atmosphere to facilitate greater profit to sellers and better online purchasing experience to consumer. Gender has universal characteristics, regardless of culture and time period. In this study, the gender differences in different aspects of online consumer behavior is concerned and investigated.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Pei Ling Lim. 2014. \u201cDoes Gender Play a Role in online Consumer Behavior?\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7): .

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GJMBR Volume 14 Issue E7
Pg. 49- 56

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

consumer buying process gender difference online consumer behavior

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Submission ReceivedDecember 6, 2013
RevisedDecember 6, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

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v1.2

Issue date

December 17, 2014

Language

English

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Pei Ling Lim, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 130

Total Views (Real + Logic): 4362

Total Downloads (simulated): 2130

Publish Date: 2014 12, Wed

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Total Views: 4362

Total Downloads: 2130

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