Does Gender Play a Role in online Consumer Behavior?

Pei Ling Lim; Rashad Yazdanifard

Does Gender Play a Role in online Consumer Behavior?

Pei Ling Lim * §

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Rashad Yazdanifard

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§ HELP College of Arts and Technology

Does Gender Play a Role in online Consumer Behavior?

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Abstract

Electronic commerce (online shopping) is increasing in popularity nowadays due to the popularity of computer usage and the prevalence of internet. Electronic commerce can produce numerous benefits to both sellers and consumers. Hence, the study of online consumer behavior can generate a better online atmosphere to facilitate greater profit to sellers and better online purchasing experience to consumer. Gender has universal characteristics, regardless of culture and time period. In this study, the gender differences in different aspects of online consumer behavior is concerned and investigated.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Pei Ling Lim, Rashad Yazdanifard. 2014. "Does Gender Play a Role in online Consumer Behavior?". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7).

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GJMBR Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

consumer buying process gender difference online consumer behavior

Classification

GJMBR-E Classification JEL Code: P36

Submission ReceivedDecember 6, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 17, 2014

Language

English

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Article Matrices

Total Score: 149

Country: Malaysia

Subject: Global Journal of Management and Business Research

Authors: Pei Ling Lim, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 303

Total Views (Real + Logic): 2041

Total Downloads (simulated): 108

Publish Date: 2014 01, Wed

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Total Views: 2K

Total Downloads: 108

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