Drugs, Motivation and Prevention Campaigns in Spain (1994-2007). Story of a Misunderstanding

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Juan Carlos Checa Olmos
Juan Carlos Checa Olmos
2
MarAa Jos GonzAlez Moreno
MarAa Jos GonzAlez Moreno
3
Carmen Salvador Ferrer
Carmen Salvador Ferrer
1 University of AlmerAa

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The aim of this article is to analyze and frame the level of efficacy and adequacy of publicity campaigns for the prevention of drug use in Spain. To this end, the contents of the messages used by the FAD (Antidrug Foundation) in television campaigns broadcast between 1994 and 2007 have been reviewed. The content of these campaigns has also been linked to the progress and motivation of drug users, using the biannual surveys of the Ministry for Equality and Social Welfare. The results show that the discourse followed in these campaigns has no relation whatsoever with the said motivations linked with drug abuse. Consequently, a strategy is required which will have an impact on discouraging and dissuading drug users.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Juan Carlos Checa Olmos. 2014. \u201cDrugs, Motivation and Prevention Campaigns in Spain (1994-2007). Story of a Misunderstanding\u201d. Global Journal of Human-Social Science - D: History, Archaeology & Anthropology GJHSS-D Volume 14 (GJHSS Volume 14 Issue D1): .

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GJHSS Volume 14 Issue D1
Pg. 15- 22
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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March 13, 2014

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English

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The aim of this article is to analyze and frame the level of efficacy and adequacy of publicity campaigns for the prevention of drug use in Spain. To this end, the contents of the messages used by the FAD (Antidrug Foundation) in television campaigns broadcast between 1994 and 2007 have been reviewed. The content of these campaigns has also been linked to the progress and motivation of drug users, using the biannual surveys of the Ministry for Equality and Social Welfare. The results show that the discourse followed in these campaigns has no relation whatsoever with the said motivations linked with drug abuse. Consequently, a strategy is required which will have an impact on discouraging and dissuading drug users.

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Drugs, Motivation and Prevention Campaigns in Spain (1994-2007). Story of a Misunderstanding

Juan Carlos Checa Olmos
Juan Carlos Checa Olmos University of AlmerAa
MarAa Jos GonzAlez Moreno
MarAa Jos GonzAlez Moreno
Carmen Salvador Ferrer
Carmen Salvador Ferrer

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