E-Business and Social Media Marketing

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Mesfer Alsubaie
Mesfer Alsubaie
α Saudi Arabian Cultural Mission

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E-Business and Social Media Marketing

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Abstract

Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally paid social networking publicizing. Social media is something which is created by people on the internet using the publishing technologies. Basically it is a big change in the consumers for absorbing and sharing information. It can be termed as a combination of technology & sociology where all the one directional conversation is converted to communication among various parties on the internet (Creamer, M 2011). Social media marketing is a kind of marketing which happens online which is totally location independent and hence it is a very important part of any business’ marketing strategy. In earlier days content for marketing was created by very few stakeholders but now due to social media everyone can produce their own content and put it online and the reason for it is because social media is highly accessible and the medium to use social media is again very is very convenient and easily understood by anyone.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Mesfer Alsubaie. 2016. \u201cE-Business and Social Media Marketing\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E4): .

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Issue Cover
GJMBR Volume 16 Issue E4
Pg. 31- 34
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification: JEL Code: M37
Version of record

v1.2

Issue date

October 19, 2016

Language
en
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Published Article

Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally paid social networking publicizing. Social media is something which is created by people on the internet using the publishing technologies. Basically it is a big change in the consumers for absorbing and sharing information. It can be termed as a combination of technology & sociology where all the one directional conversation is converted to communication among various parties on the internet (Creamer, M 2011). Social media marketing is a kind of marketing which happens online which is totally location independent and hence it is a very important part of any business’ marketing strategy. In earlier days content for marketing was created by very few stakeholders but now due to social media everyone can produce their own content and put it online and the reason for it is because social media is highly accessible and the medium to use social media is again very is very convenient and easily understood by anyone.

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Mesfer Alsubaie
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