E-Business and Social Media Marketing

Mesfer Alsubaie

E-Business and Social Media Marketing

Mesfer Alsubaie * §

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§ Saudi Arabian Cultural Mission

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Abstract

Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally paid social networking publicizing. Social media is something which is created by people on the internet using the publishing technologies. Basically it is a big change in the consumers for absorbing and sharing information. It can be termed as a combination of technology & sociology where all the one directional conversation is converted to communication among various parties on the internet (Creamer, M 2011). Social media marketing is a kind of marketing which happens online which is totally location independent and hence it is a very important part of any business’ marketing strategy. In earlier days content for marketing was created by very few stakeholders but now due to social media everyone can produce their own content and put it online and the reason for it is because social media is highly accessible and the medium to use social media is again very is very convenient and easily understood by anyone.

References

13 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Mesfer Alsubaie. 2016. "E-Business and Social Media Marketing". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E4).

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GJMBR Volume 16 Issue E4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 10, 2015
Peer Review Double Blind
Handling Editor
Accepted January 5, 2016
Published January 15, 2016

Version of record

v1.2

Issue date

October 19, 2016

Language

English

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Article Matrices

Total Score: 178

Country: United States

Subject: Global Journal of Management and Business Research

Authors: Mesfer Alsubaie (PhD/Dr. count: 0)

View Count (all-time): 275

Total Views (Real + Logic): 1284

Total Downloads (simulated): 115

Publish Date: 2016 01, Fri

Monthly Totals (Real + Logic):

Month 1: 28 views
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Month 4: 33 views
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Total Views: 1.3K

Total Downloads: 115

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