E-Commerce Model based on Fuzzy Based Certain Trust Model

1
Kawser Wazed Nafi
Kawser Wazed Nafi
2
Tonny Shekha Kar
Tonny Shekha Kar
3
Md. Amjad Hossain
Md. Amjad Hossain
4
M. M. A. Hashem
M. M. A. Hashem
1 Khulna University of Engineering and Technology

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Trustworthiness especially for service oriented system is very important topic now a day in IT field of the whole world. There are many successful E-commerce organizations presently run in the whole world, but E-commerce has not reached its full potential. The main reason behind this is lack of Trust of people in e-commerce. Again, proper models are still absent for calculating trust of different e-commerce organizations. Most of the present trust models are subjective and have failed to account vagueness and ambiguity of different domain. In this paper we have proposed a new fuzzy logic based Certain Trust model which considers these ambiguity and vagueness of different domain. Fuzzy Based Certain Trust Model depends on some certain values given by experts and developers can be applied in a system like cloud computing, internet, website, e-commerce, etc. to ensure trustworthiness of these platforms. In this paper we show, although fuzzy works with uncertainties, proposed model works with some certain values. Some experimental results and validation of the model with linguistics terms are shown at the last part of the paper.

12 Cites in Articles

References

  1. Sebastian Ries,Erwin Aitenbichler (2009). Limiting Sybil Attacks on Bayesian Trust Models in Open SOA Environments.
  2. K Han,M Noh (1999). Critical Failure Factors that Discourage the Growth of Electronic Commerce.
  3. Building an E-Commerce Trust Infrastructure SSL Server Certificates and Online Payment Services.
  4. Mohammed Alhamad,Tharam Dillon,Elizabeth Chang (2011). A Trust-Evaluation Metric for Cloud applications.
  5. A Jøsang,R Ismail,C Boyd (2007). A survey of trust and reputation systems for online service Provision.
  6. Vojislav Kecman (2001). Learning and Soft computing.
  7. Reid Kerr,Robin Cohen (2009). Smart cheaters do prosper: defeating trust and reputation systems.
  8. L Zadeh (1965). Fuzzy sets.
  9. D Manchala (2000). E-Commerce Trust Metrics and Models.
  10. A Jøsang (1998). Modelling Trust in Information Society.
  11. Wazed Kawser,Tonny Nafi,Md Shekha Kar,M Amjad Hossain,Hashem (2012). An Advanced Certain Trust Model Using Fuzzy Logic and Probabilistic Logic theory.
  12. Nefti Samia,Khairudinkasiran Faridmeziane (2004). A Fuzzy Trust Model for E-Commerce.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Kawser Wazed Nafi. 2014. \u201cE-Commerce Model based on Fuzzy Based Certain Trust Model\u201d. Global Journal of Computer Science and Technology - A: Hardware & Computation GJCST-A Volume 13 (GJCST Volume 13 Issue A2): .

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Crossref Journal DOI 10.17406/gjcst

Print ISSN 0975-4350

e-ISSN 0975-4172

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January 28, 2014

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English

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Trustworthiness especially for service oriented system is very important topic now a day in IT field of the whole world. There are many successful E-commerce organizations presently run in the whole world, but E-commerce has not reached its full potential. The main reason behind this is lack of Trust of people in e-commerce. Again, proper models are still absent for calculating trust of different e-commerce organizations. Most of the present trust models are subjective and have failed to account vagueness and ambiguity of different domain. In this paper we have proposed a new fuzzy logic based Certain Trust model which considers these ambiguity and vagueness of different domain. Fuzzy Based Certain Trust Model depends on some certain values given by experts and developers can be applied in a system like cloud computing, internet, website, e-commerce, etc. to ensure trustworthiness of these platforms. In this paper we show, although fuzzy works with uncertainties, proposed model works with some certain values. Some experimental results and validation of the model with linguistics terms are shown at the last part of the paper.

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E-Commerce Model based on Fuzzy Based Certain Trust Model

Kawser Wazed Nafi
Kawser Wazed Nafi Khulna University of Engineering and Technology
Tonny Shekha Kar
Tonny Shekha Kar
Md. Amjad Hossain
Md. Amjad Hossain
M. M. A. Hashem
M. M. A. Hashem

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