Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Article ID

K9129

Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Mehrdad Hasanzadeh Islamic Azad University

Seyedeh Faezeh Sadati Seyed Mahaleh

DOI

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Abstract

This paper is studying on the effect of Knowledge Management on success of Customer relationship management in Eghtesad Novin Bank with using of SPSS software. Also collecting data is done through questionnaire and inferential statistics including Pearson’s correlation test and One-sample t test is used for answering to the questions and research hypotheses. Finally researcher concluded that all hypotheses are confirmed and concluded that capabilities of Knowledge management, organizational variables, technology of customer relationship management, customer flow and experience of customer relationship management have positive relationship with success of customer relationship management and Knowledge Management is as main factor for determining the successful implementation of Relationship Management with Customer.

Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Authors

Mehrdad Hasanzadeh Islamic Azad University

Seyedeh Faezeh Sadati Seyed Mahaleh

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How to Cite

Mehrdad Hasanzadeh. 2014. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E11): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 13 Issue E11
Pg. 15- 24

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Submission Received December 6, 2012
Accepted January 3, 2013
Published January 15, 2013

Keywords

capabilities of knowledge management Customer relationship management Knowledge Management organizational variables technology of customer relatio

Article Matrices

Total Score: 82

Country: Iran

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mehrdad Hasanzadeh, Seyedeh Faezeh Sadati Seyed Mahaleh (PhD/Dr. count: 0)

View Count (all-time): 155

Total Views (Real + Logic): 4854

Total Downloads (simulated): 2374

Publish Date: 2014 02, Tue

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Total Views: 4854

Total Downloads: 2374

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