Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

1
Mehrdad Hasanzadeh
Mehrdad Hasanzadeh
2
Seyedeh Faezeh Sadati Seyed Mahaleh
Seyedeh Faezeh Sadati Seyed Mahaleh
1 Islamic Azad University

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GJMBR Volume 13 Issue E11

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This paper is studying on the effect of Knowledge Management on success of Customer relationship management in Eghtesad Novin Bank with using of SPSS software. Also collecting data is done through questionnaire and inferential statistics including Pearson’s correlation test and Onesample t test is used for answering to the questions and research hypotheses. Finally researcher concluded that all hypotheses are confirmed and concluded that capabilities of Knowledge management, organizational variables, technology of customer relationship management, customer flow and experience of customer relationship management have positive relationship with success of customer relationship management and Knowledge Management is as main factor for determining the successful implementation of Relationship Management with Customer.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Mehrdad Hasanzadeh. 2014. \u201cEffect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E11): .

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GJMBR Volume 13 Issue E11
Pg. 15- 24
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

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February 25, 2014

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English

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This paper is studying on the effect of Knowledge Management on success of Customer relationship management in Eghtesad Novin Bank with using of SPSS software. Also collecting data is done through questionnaire and inferential statistics including Pearson’s correlation test and Onesample t test is used for answering to the questions and research hypotheses. Finally researcher concluded that all hypotheses are confirmed and concluded that capabilities of Knowledge management, organizational variables, technology of customer relationship management, customer flow and experience of customer relationship management have positive relationship with success of customer relationship management and Knowledge Management is as main factor for determining the successful implementation of Relationship Management with Customer.

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Effect of Knowledge Management on Success of Customer Relationship Management in Eghtesad Novin Bank of Tehran

Mehrdad Hasanzadeh
Mehrdad Hasanzadeh Islamic Azad University
Seyedeh Faezeh Sadati Seyed Mahaleh
Seyedeh Faezeh Sadati Seyed Mahaleh

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