Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Consumer’s needs are multi-variants, divergent and insatiable. The best communication strategies to get target audience and consumers attention become a serious challenge. This study examined the effect of Personal selling (PS) on Consumer Impulse Buying Behaviour (CIBB) this study makes use of a structured questionnaire which was administered in southwestern states of the country. Descriptive analyses, linear regression, and ANOVA were used to analyze the data. With 0.005% level of significance. The study revealed that personal selling has a significant impact on consumer’s impulse buying behavior. Therefore, an organization should implement the best strategy as a competitive advantage in presenting their offering.
Jacob Olubukola Oladipo. 2019. \u201cEffect of Personal Selling on Consumer Impulse Buying Behaviors: Evidence from Selected Quoted Foods and Beverages Firms in Nigeria\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E4): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Total Score: 101
Country: Nigeria
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Jacob Olubukola Oladipo (PhD/Dr. count: 0)
View Count (all-time): 165
Total Views (Real + Logic): 2727
Total Downloads (simulated): 1373
Publish Date: 2019 07, Wed
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Neural Networks and Rules-based Systems used to Find Rational and
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Consumer’s needs are multi-variants, divergent and insatiable. The best communication strategies to get target audience and consumers attention become a serious challenge. This study examined the effect of Personal selling (PS) on Consumer Impulse Buying Behaviour (CIBB) this study makes use of a structured questionnaire which was administered in southwestern states of the country. Descriptive analyses, linear regression, and ANOVA were used to analyze the data. With 0.005% level of significance. The study revealed that personal selling has a significant impact on consumer’s impulse buying behavior. Therefore, an organization should implement the best strategy as a competitive advantage in presenting their offering.
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