Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu

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a.a._media_martadiani
a.a._media_martadiani
2
A.A. Media Martadiani
A.A. Media Martadiani
3
Dewa Ayu Putu Niti Widari
Dewa Ayu Putu Niti Widari
4
Ita Sylvia Azita Aziz
Ita Sylvia Azita Aziz

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GJMBR Volume 21 Issue B1

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Customer satisfaction is one of the important things a company maintains in order to maintain business continuity because customer satisfaction will be able to increase profits for the company. This research was conducted to examine the influence between variables of product quality, promotion and service on customer satisfaction at UD. Bali Rahayu. The population in this research is 90 UD customers. Bali Rahayu with the slovin formula. The data collection method in this research uses a questionnaire technique by giving a set of questions to customers using a Likert scale which is then tested by validity and reliability tests and classical assumptions. Multiple linear regression analysis techniques are used in this study by obtaining results where simultaneously and partially product quality, promotion and service have a positive and significant effect on customer satisfaction at UD. Bali Rahayu.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

a.a._media_martadiani. 2021. \u201cEffect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 21 (GJMBR Volume 21 Issue B1): .

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GJMBR Volume 21 Issue B1
Pg. 47- 51
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-B Classification: JEL Code: M20
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February 26, 2021

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English

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Customer satisfaction is one of the important things a company maintains in order to maintain business continuity because customer satisfaction will be able to increase profits for the company. This research was conducted to examine the influence between variables of product quality, promotion and service on customer satisfaction at UD. Bali Rahayu. The population in this research is 90 UD customers. Bali Rahayu with the slovin formula. The data collection method in this research uses a questionnaire technique by giving a set of questions to customers using a Likert scale which is then tested by validity and reliability tests and classical assumptions. Multiple linear regression analysis techniques are used in this study by obtaining results where simultaneously and partially product quality, promotion and service have a positive and significant effect on customer satisfaction at UD. Bali Rahayu.

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Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu

A.A. Media Martadiani
A.A. Media Martadiani
Dewa Ayu Putu Niti Widari
Dewa Ayu Putu Niti Widari
Ita Sylvia Azita Aziz
Ita Sylvia Azita Aziz

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