Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu

A.A. Media Martadiani; Dewa Ayu Putu Niti Widari; Ita Sylvia Azita Aziz

Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu

A.A. Media Martadiani *

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Dewa Ayu Putu Niti Widari

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Ita Sylvia Azita Aziz

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Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu

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MBRF69B2

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Abstract

Customer satisfaction is one of the important things a company maintains in order to maintain business continuity because customer satisfaction will be able to increase profits for the company. This research was conducted to examine the influence between variables of product quality, promotion and service on customer satisfaction at UD. Bali Rahayu. The population in this research is 90 UD customers. Bali Rahayu with the slovin formula. The data collection method in this research uses a questionnaire technique by giving a set of questions to customers using a Likert scale which is then tested by validity and reliability tests and classical assumptions. Multiple linear regression analysis techniques are used in this study by obtaining results where simultaneously and partially product quality, promotion and service have a positive and significant effect on customer satisfaction at UD. Bali Rahayu.

References

1 Cites in Article

Reference Format

Abdul Gofur (2019). The Influence of Price and Service Quality on Customer Satisfaction and Its Influence on Customer Loyalty.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

A.A. Media Martadiani, Dewa Ayu Putu Niti Widari, Ita Sylvia Azita Aziz. 2021. "Effect of Product Quality, Promotion and Service on Customer Satisfaction at UD. Bali Rahayu". Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 21 (GJMBR Volume 21 Issue B1).

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GJMBR Volume 21 Issue B1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-B Classification JEL Code: M20

Submission ReceivedFebruary 12, 2021
Peer Review Double Blind
Handling Editor
Accepted March 2, 2021
Published March 15, 2021

Version of record

v1.2

Issue date

February 26, 2021

Language

English

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