Effectiveness of using Social Media to Raise Public Awareness during the COVID-19 Pandemic in Bangladesh

1
Basudev Paul
Basudev Paul
2
Beauty Mondol
Beauty Mondol
3
Nishat Tarannum
Nishat Tarannum
4
Purabi Matin
Purabi Matin
5
Md Saeem Sajid Haque
Md Saeem Sajid Haque

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GJHSS Volume 22 Issue A6

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Social media has been one of the most effective and influential forms of communication in providing day-to-day information during the COVID-19 pandemic. The study demonstrates the effectiveness of social media platforms in raising public awareness in Bangladesh during the pandemic. The study employs a quantitative method based on 833 (Male 86.8%; Female 13.2%) valid responses from citizens of Bangladesh, disseminated through an online questionnaire using social media channels. Datasets were analyzed through statistical tools using Microsoft Excel and SPSS version 26 (IBM Corp), e.g., Frequency and Percentage, Descriptive Statistics, Principal Component Analysis (PCA), and Pearson’s Correlation Matrix (PCM). Based on the findings, Facebook (78.3%) has been the most used social media platform during the pandemic in Bangladesh. However, statistics of the majority (44.1%) indicate that only 37% of awareness (37%) related posts on social media attract their attention.

Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Basudev Paul. 2026. \u201cEffectiveness of using Social Media to Raise Public Awareness during the COVID-19 Pandemic in Bangladesh\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 22 (GJHSS Volume 22 Issue A6): .

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Social media enhances communication during crises like COVID-19.
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GJHSS Volume 22 Issue A6
Pg. 37- 45
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification: DDC Code: 004.678 LCC Code: TK5105.875.I57
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August 8, 2022

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English

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Social media has been one of the most effective and influential forms of communication in providing day-to-day information during the COVID-19 pandemic. The study demonstrates the effectiveness of social media platforms in raising public awareness in Bangladesh during the pandemic. The study employs a quantitative method based on 833 (Male 86.8%; Female 13.2%) valid responses from citizens of Bangladesh, disseminated through an online questionnaire using social media channels. Datasets were analyzed through statistical tools using Microsoft Excel and SPSS version 26 (IBM Corp), e.g., Frequency and Percentage, Descriptive Statistics, Principal Component Analysis (PCA), and Pearson’s Correlation Matrix (PCM). Based on the findings, Facebook (78.3%) has been the most used social media platform during the pandemic in Bangladesh. However, statistics of the majority (44.1%) indicate that only 37% of awareness (37%) related posts on social media attract their attention.

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Effectiveness of using Social Media to Raise Public Awareness during the COVID-19 Pandemic in Bangladesh

Basudev Paul
Basudev Paul
Beauty Mondol
Beauty Mondol
Nishat Tarannum
Nishat Tarannum
Purabi Matin
Purabi Matin
Md Saeem Sajid Haque
Md Saeem Sajid Haque

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