Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender

Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender

H.M.U.S.R.Samarasinghe

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Udanee Samarasinghe Thembiliyagoda

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α Sri Lanka Institute of Information Technology

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

H.M.U.S.R.Samarasinghe. 2018. \u201cEffects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E7): .

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GJMBR Volume 18 Issue E7
Pg. 47- 56

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification: JEL Code: M37, M30

Submission ReceivedDecember 8, 2017
Peer Review Double Blind
Handling Editor
Accepted January 3, 2018
Published January 15, 2018

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v1.2

Issue date

December 11, 2018

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Article Matrices

Total Score: 101

Country: Sri Lanka

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Udanee Samarasinghe Thembiliyagoda (PhD/Dr. count: 0)

View Count (all-time): 141

Total Views (Real + Logic): 3000

Total Downloads (simulated): 1461

Publish Date: 2018 12, Tue

Monthly Totals (Real + Logic):

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Total Views: 3000

Total Downloads: 1461

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