Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender

Udanee Samarasinghe Thembiliyagoda

Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender

Udanee Samarasinghe Thembiliyagoda * §

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§ Sri Lanka Institute of Information Technology

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Udanee Thembiliyagoda. 2018. "Effects of Brand Experience on Consumer Brand Loyalty in Fashion Retail Industry: Moderating the Role of Gender". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E7).

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GJMBR Volume 18 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M37

M30

Submission ReceivedDecember 8, 2017
Peer Review Double Blind
Handling Editor
Accepted January 3, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

December 11, 2018

Language

English

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Article Matrices

Total Score: 148

Country: Sri Lanka

Subject: Global Journal of Management and Business Research

Authors: Udanee Samarasinghe Thembiliyagoda (PhD/Dr. count: 0)

View Count (all-time): 219

Total Views (Real + Logic): 765

Total Downloads (simulated): 36

Publish Date: 2018 01, Mon

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Total Views: 765

Total Downloads: 36

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