Effects of Canadian Recession on University Studentsa Buying Behavior

Obai Mohammed

Effects of Canadian Recession on University Studentsa Buying Behavior

Obai Mohammed * §

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§ Queens University

Effects of Canadian Recession on University Studentsa Buying Behavior

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Abstract

The recent 2008 financial storm that hit the global markets has touched almost every economy around the world, in turn affecting consumers. During such economic downturns, it is expected that consumers will try to manage their expenses efficiently due to future uncertainty and fears. This paper is an effort to understand the theoretical framework of the financial crisis, its causes, consequences, and impact on the behavior of Canadian students’ purchasing patterns. Purchasing decision-making is a complicated process and is linked to many internal as well as external factors that can directly impact consumer buying behavior. The situation gets more complicated when financial crisis and recession are linked to involved uncertainties. Consumer buying behavior and decision-making processes are discussed along with major individual, social, psychological, and situational influencing factors. To address the research questions and test the hypothesis of whether Canadian students at the university level were aware of the extent and consequences of the financial crisis, and to understand the impact on Canadian students’ purchasing behavior, a survey questionnaire was designed and distributed to a calculated sample size within the student population at Queen’s University located in Kingston, Ontario. Additional data were obtained from Lakehead University to verify the survey results conducted at Queen’s University and to provide more credibility to the research study findings. Data were collected and analyzed consequently and the results indicated a strong trend of university students’ being concerned about the impacts of the financial crisis, with high possible changing behavior to save money through shifting from purchasing brand products to store products, focusing only on necessary items, and eliminating entertainment costs as much as possible.

References

9 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Obai Mohammed. 2015. "Effects of Canadian Recession on University Studentsa Buying Behavior". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E8).

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GJMBR Volume 15 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 6, 2015
Peer Review Double Blind
Handling Editor
Accepted March 5, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

September 21, 2015

Language

English

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Article Matrices

Total Score: 178

Country: Canada

Subject: Global Journal of Management and Business Research

Authors: Obai Mohammed (PhD/Dr. count: 0)

View Count (all-time): 298

Total Views (Real + Logic): 1309

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Publish Date: 2015 03, Sun

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