Effects of Experience on Applying Entrepreneurial Decision Heuristics

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Dr. Jahangir Yadollahi Farsi
Dr. Jahangir Yadollahi Farsi
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Narges Imanipour
Narges Imanipour
ρ
Shirana Mahlouji
Shirana Mahlouji
α University of Tehran University of Tehran

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Effects of Experience on Applying Entrepreneurial Decision Heuristics

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Abstract

The paper seeks to explore the role of experience in the use of decision heuristics by entrepreneurs. An exploratory mixed-methods study incorporating qualitative and quantitative data, and generating propositions to guide future research and practice. The findings suggest that expert entrepreneurs use heuristics frequently in relation to the evaluation of opportunities, but novice entrepreneurs use much less heuristics in their decision making. Being an exploratory study of a relatively small sample, the findings are tentative and not generalized to a wider population. However, the study implies that future researchers should explore these topics in greater depth. This study is one of the first studies to explore the complex role played by experience in the use of heuristics by entrepreneurs. The study also adopts an original approach by assuming that heuristics may be effective.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Jahangir Yadollahi Farsi. 1970. \u201cEffects of Experience on Applying Entrepreneurial Decision Heuristics\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 12 (GJHSS Volume 12 Issue C3): .

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GJHSS Volume 12 Issue C3
Pg. 49- 56
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Crossref Journal DOI 10.17406/GJHSS

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The paper seeks to explore the role of experience in the use of decision heuristics by entrepreneurs. An exploratory mixed-methods study incorporating qualitative and quantitative data, and generating propositions to guide future research and practice. The findings suggest that expert entrepreneurs use heuristics frequently in relation to the evaluation of opportunities, but novice entrepreneurs use much less heuristics in their decision making. Being an exploratory study of a relatively small sample, the findings are tentative and not generalized to a wider population. However, the study implies that future researchers should explore these topics in greater depth. This study is one of the first studies to explore the complex role played by experience in the use of heuristics by entrepreneurs. The study also adopts an original approach by assuming that heuristics may be effective.

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Effects of Experience on Applying Entrepreneurial Decision Heuristics

Dr. Jahangir Yadollahi Farsi
Dr. Jahangir Yadollahi Farsi University of Tehran
Narges Imanipour
Narges Imanipour
Shirana Mahlouji
Shirana Mahlouji

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