Efficacite Des Strategies De Marketing-Mix Sur La Clientele Des Etablissements De Remise En Forme. Etude Pilote Et Preliminaire Dans La Ville De Yaounde (Cameroun)

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Djouberou Jean-Louis
Djouberou Jean-Louis
2
Saidou Victor
Saidou Victor
3
Fouda Omgba Nsi André Landry
Fouda Omgba Nsi André Landry

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Efficacite Des Strategies De Marketing-Mix Sur La Clientele Des Etablissements De Remise En Forme. Etude Pilote Et Preliminaire Dans La Ville De Yaounde (Cameroun) Banner
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The rise of concerns related to maintaining the health of populations through the regular practice of physical and sports activity is at the origin of a meteoric proliferation that has tipped fitness establishments into an increasingly competitive field rougher in major Cameroonian urban centers. In this context, the development of strategies to capture and retain customers is essential for the promoters of said establishments. This pilot and preliminary study aims to analyze the effectiveness of the marketing-mix strategies on the clientele of fitness establishments in the city of Yaoundé. To achieve this, a qualitative case study approach was favored, and semi-structured interviews were conducted with participants sampled randomly in 7 cases. The qualitative analysis of the adopted marketing-mix policies was carried out using Sphinx IQ software.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Djouberou Jean-Louis. 2026. \u201cEfficacite Des Strategies De Marketing-Mix Sur La Clientele Des Etablissements De Remise En Forme. Etude Pilote Et Preliminaire Dans La Ville De Yaounde (Cameroun)\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 22 (GJMBR Volume 22 Issue E1): .

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A comprehensive study on marketing strategies to enhance client engagement and retention for academic research journals.
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GJMBR Volume 22 Issue E1
Pg. 15- 24
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: DDC Code: 650.144 LCC Code: HF5549.5.I6
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May 26, 2022

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English

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The rise of concerns related to maintaining the health of populations through the regular practice of physical and sports activity is at the origin of a meteoric proliferation that has tipped fitness establishments into an increasingly competitive field rougher in major Cameroonian urban centers. In this context, the development of strategies to capture and retain customers is essential for the promoters of said establishments. This pilot and preliminary study aims to analyze the effectiveness of the marketing-mix strategies on the clientele of fitness establishments in the city of Yaoundé. To achieve this, a qualitative case study approach was favored, and semi-structured interviews were conducted with participants sampled randomly in 7 cases. The qualitative analysis of the adopted marketing-mix policies was carried out using Sphinx IQ software.

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Efficacite Des Strategies De Marketing-Mix Sur La Clientele Des Etablissements De Remise En Forme. Etude Pilote Et Preliminaire Dans La Ville De Yaounde (Cameroun)

Djouberou Jean-Louis
Djouberou Jean-Louis
Saidou Victor
Saidou Victor
Fouda Omgba Nsi André Landry
Fouda Omgba Nsi André Landry

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