Emerging Trends in Rural Marketing

1
Dibakar Bose
Dibakar Bose
2
Saikat Kumar Kar
Saikat Kumar Kar
3
Dr. Kaushik Banerjee
Dr. Kaushik Banerjee
1 Brainware University

Send Message

To: Author

GJMBR Volume 20 Issue E2

Article Fingerprint

ReserarchID

1PD0P

Emerging Trends in Rural Marketing Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Rural markets have become an essential bit of global demand arranged in the general market place. The rural agricultural things, near the rural base market or markets, as anybody may expect are creating at over different occasion’s faster pace than urban markets. It is seen as essential to examine and, at the same time, understand the rural market as it winds up being basic for any marketers in the present global setting. The rural agricultural market takes after goldmine with numerous difficulties. The increased rural consumer’s buying power is convincing huge companies to go for the markets based in rural areas. The rural market in India is at present observing an extraordinary growth primarily because of the imperative due to improved purchasing power, extending consciousness based on brands and the spread of proper communication networks with the rapidly changing profiles of the rural customers. Various studies have pointed out that the rural middle class isn’t simply progressively prosperous and yet are getting speedier than its urban accomplice.

10 Cites in Articles

References

  1. D Agrawal (2018). Opportunities and Challenges of Rural Marketing in India. Indian Rural Market: Opportunity and Challenges in the Global Context.
  2. M Arora (2018). Rural Marketing: A Generalized Introduction.
  3. Bilas Kale,C Chobe (2016). Changing Scenario of Rural Marketing A Review.
  4. P Kashyap (2016). Rural Marketing, 3/e.
  5. S Kumar (2016). The Changing Future of Rural Marketing in India.
  6. D Mishra (2018). RURAL MARKETING-CHALLENGES, STRATEGIES AND OPPORTUNITIES.
  7. B Nandini (2016). Emerging Trends In Rural Marketing To Become An Real Marketing.
  8. N Raj (2020). Rural Marketing and Associated Aspects in Indian Perspectives.
  9. M Sulaiman (2018). Rural Marketing in India: Issues, Challenges, and Opportunities.
  10. P Verma (2018). Scope of Rural Marketing. Indian Rural Market: Opportunity and Challenges in the Global Context.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dibakar Bose. 2020. \u201cEmerging Trends in Rural Marketing\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E2): .

Download Citation

Issue Cover
GJMBR Volume 20 Issue E2
Pg. 33- 35
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification: JEL Code: M30
Version of record

v1.2

Issue date

May 4, 2020

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 2313
Total Downloads: 1204
2026 Trends
Research Identity (RIN)
Related Research

Published Article

Rural markets have become an essential bit of global demand arranged in the general market place. The rural agricultural things, near the rural base market or markets, as anybody may expect are creating at over different occasion’s faster pace than urban markets. It is seen as essential to examine and, at the same time, understand the rural market as it winds up being basic for any marketers in the present global setting. The rural agricultural market takes after goldmine with numerous difficulties. The increased rural consumer’s buying power is convincing huge companies to go for the markets based in rural areas. The rural market in India is at present observing an extraordinary growth primarily because of the imperative due to improved purchasing power, extending consciousness based on brands and the spread of proper communication networks with the rapidly changing profiles of the rural customers. Various studies have pointed out that the rural middle class isn’t simply progressively prosperous and yet are getting speedier than its urban accomplice.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Emerging Trends in Rural Marketing

Dibakar Bose
Dibakar Bose Brainware University
Saikat Kumar Kar
Saikat Kumar Kar
Dr. Kaushik Banerjee
Dr. Kaushik Banerjee

Research Journals