Enhanced Re-ranking and Semantic Similarity Algorithm for Image Search Goals using Click-through Logs
The objective of the proposal is to analyze the user search goals for a query which can be very useful in improving search engine relevance and user experience. Although the research on inferring user goals or intents for text search has received much attention, little has been proposed for image search with visual information. In this project, we propose a novel approach to capture user search goals in image search by exploring images which are extracted by mining single sessions in user click-through logs to reflect user information needs. Moreover, we also propose a novel evaluation criterion to determine the number of user search goals for a query. Modified re-ranking and semantic similarity algorithm are part of this proposal. Experimental results demonstrate the effectiveness of the proposed method.
